Essays about: "Danielsson Malin"

Found 2 essays containing the words Danielsson Malin.

1. 1. One product, many markets- Absorbing, transferring, andintegrating knowledge fromdiverse local markets in theinnovation process : A case study on a global car-sharing company

   University essay from KTH/Maskinkonstruktion (Inst.)

   Author : Malin Johansson Lundström; Elisabeth Danielsson; [2018]
   Keywords : Mobility service; global organization; innovation process; knowledge absorption; Mobility service; global organisation; innovationsprocess; absorbering av kunskap;

   Abstract : In the emerging global marketplace many companies are forced to disperse their business fromoperating in one market into various markets, which causes challenges regarding innovationperformance. To efficiently use their resources, these organizations are often developing theirproduct adopted to the home market’s customer needs, something that can lead to poor productacceptance by the secondary markets. READ MORE

3. 2. Love of brand : a story of an on-going romance

   University essay from Sektionen för hälsa och samhälle

   Author : Berivan Amin; Danielsson Malin; [2012]
   Keywords : Lovemarks; Brand Preference; Brand Love; Consumer Behaviour; Repurchase Intent; Emotional Attachment; Consumer Loyalty;

   Abstract : Today, in a world of consumption where almost everything is branded, every consumer has a brand that they love, a so called lovemarks. Nowadays, it takes more than just a commercial to make consumers stay committed to a brand. Consumers need to relate on a more personal level. READ MORE