Essays about: "CEO activism"

Found 4 essays containing the words CEO activism.

1. 1. ALL BARK NO BITE? An explorative case study of BrewDog's Corporate Political Advocacy campaign

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Olivia Dinér; Alice Sävman; [2023]
   Keywords : Corporate Political Advocacy; Authenticity; Woke-washing; Entrepreneurial Leadership; CEO Activism; Challenger Brand; BrewDog; Social Sciences;

   Abstract : In times of political divisiveness, Corporate Political Advocacy (CPA) has emerged as a commonly used communication strategy whereby brands voice support for socio-political issues. Despite its increasing prominence, research of CPA in the field of strategic communication is scarce. READ MORE

3. 2. International shareholder activism in Sweden : A study of BlackRocks’s influence in their Swedish holdings

   University essay from Uppsala universitet/Företagsekonomiska institutionen

   Author : Mary Chan; Malin Pettersson; [2022]
   Keywords : Corporate Governance; Nomination Committee; Shareholder Activism; BlackRock; Institutional Investor.;

   Abstract : The objective of this study was to gain increased knowledge regarding BlackRock’s ability to influence their Swedish owned companies. The scope of this thesis has been to study eight companies where BlackRock have holdings. READ MORE

4. 3. Controversial Advertisement and New Investors: Is this a knock-OAT for the sustainable Company Oatly?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Beata Edlund; Emma Pärsson; Johanna Gripwall; [2021]
   Keywords : brand activism; Oatly; corporate reputation; brand identity; Business and Economics;

   Abstract : December 2nd 2016 it was established that Oatly had a new co-owner, China Resources, a partnership that went against not only their own core values but also the values of their oat followers. However, it was not until 2019 the media storm drew in. READ MORE

5. 4. Speak up or stay quiet

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Karel Jorg William Burggraaf; Dennis Larsson Taengh; [2019]
   Keywords : CSR; CSM; CEO activism; brand activism; comparative CSR; social activism; political activism; brand equity; brand awareness; brand image; brand credibility; brand feelings; brand engagement; brand community; purchase intent.; Business and Economics;

   Abstract : Purpose and aim – The increased polarization in society results in the fact that companies are increasingly being called upon by consumers to take a stance on controversial socio-political issues. This contemporary phenomenon is defined as CEO/brand activism, and it is particularly prevalent in the United States. READ MORE