Essays about: "new public diplomacy"

Showing result 1 - 5 of 18 essays containing the words new public diplomacy.

  1. 1. Motives, Implementation and Side Effects : An interview study about the regionalisation of Sweden's Schengen visa management in Sub-Saharan Africa

    University essay from Linköpings universitet/Statsvetenskap

    Author : Albin Karlsson; [2023]
    Keywords : new public management; public diplomacy; Schengen visa management; Sweden; Sub-Saharan Africa;

    Abstract : A challenge when reforming public management is the potential risk of side effects as policy intentions often come with unintended consequences in practice. For the field of International Relations (IR), management reforms affecting the foreign service are particularly relevant as they go beyond the domestic context with potential implications also for state relations with foreign publics. READ MORE

  3. 2. Mining the imagery : A text mining and news media content analysis of the Swedish country image in the Guardian, 2010-2020

    University essay from Uppsala universitet/Institutionen för ABM

    Author : Axel Tjellander; [2022]
    Keywords : Sweden; country image; public diplomacy; text mining; distant reading; topic modelling; corpus assisted discourse analysis;

    Abstract : In the field of public diplomacy, it has increasingly become relevant to develop analytical operations in order to gain knowledge on the perceptions of foreign publics and their attitudes towards countries – a construct known as the country image. In recent time, research on public diplomacy has been increasingly occupied with the impact of media on country images due to the continuous expansion and fragmentation of the hybrid media landscape. READ MORE

  4. 3. PUBLIC PERCEPTIONS ABOUT NATO BRAND: THE CASE OF GREEK GENERATION Z

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Georgia Moysaki; [2022]
    Keywords : NATO; Greece; branding; security; public diplomacy; communication fields; credibility; argumentation; information; Ukraine war; Social Sciences;

    Abstract : During the 21st century, public diplomacy and branding received a new angle and application closely related with the meaning of securitization. Even though the importance of this meaning, researchers nowadays notice a research gap considering the three above-mentioned fields. READ MORE

  5. 4. Sweden’s Public Diplomacy Strategy in the 21st Century : An Analysis

    University essay from Södertörns högskola/Statsvetenskap; Södertörns högskola/Offentlig förvaltning

    Author : Kamila Marzynska; [2021]
    Keywords : public diplomacy; diplomacy; sweden; nation branding; brand sweden; critical discourse analysis; social constructivism; new public diplomacy; sverigebilden; diplomati; offentlig diplomati; sverige; strategisk kommunikation; internationella relationer; offentlig förvaltning;

    Abstract : Public diplomacy is a form of diplomatic activity aimed at communicating directly with foreign publics. In light of the technological developments of recent decades, digital tools and platforms have transformed the field of public diplomacy and became a significant force in shaping the diplomatic field. READ MORE

  6. 5. The International Committee of the Red Cross: A Century of Consistency : A Care Study of Visual Identity on Facebook

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Katharine Sarah Lloyd-Thomas; [2021]
    Keywords : Social Media; ICRC; Comdev;

    Abstract : The International Committee of the Red Cross and Crescent Moon (ICRC) is a leading global humanitarian organization. Despite an exemplary operational record, the ICRC has an imperfect communication history: slow to respond; painfully neutral; and unwilling change. ICRC history, diplomatic and humanitarian communication has been well researched. READ MORE