Essays about: "Digital Drivers"
Showing result 11 - 15 of 107 essays containing the words Digital Drivers.
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11. Primary Care in the Digital Age: is mHealth the answer? : A Quantitative Study Assessing Factors Influencing Young Elderly Swedes' Attitudes Towards mHealth for Primary Healthcare
University essay fromAbstract : The combination of declining birth rates and an aging Swedish population presents challenges for the government in terms of accommodating and providing for the needs of a larger and older population. This demographic shift will exert significant pressure on the public sector, particularly the healthcare system. READ MORE
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12. Unlocking the Fashion Metaverse : Exploring the Impact of External Factors on Innovation Diffusion in the Metaverse Fashion Industry
University essay from Jönköping University/Internationella HandelshögskolanAbstract : Background: The fashion retail industry has undergone a major transformation due to the Covid-19 pandemic and the rise of technical innovations. This transformation led to the emergence of digital fashion, a new concept integrating experimental technologies, including artificial intelligence, and augmented reality, which further has progressed towards the Metaverse. READ MORE
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13. Digital Transformation in the Fast Fashion Industry: How do Consumers Perceive Phygital Retail?
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : The fashion industry has witnessed significant digital transformation, leading to the emergence of phygital retail that seamlessly integrates physical and digital experiences. This study explores the impact of phygital store design on customer-based brand equity in the fast fashion sector, focusing on the drivers and barriers that shape customer perceptions of phygital retail. READ MORE
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14. Riding the Viral Wave: Generation Z consumer behaviour during viral demand in relation to Brand Management : A qualitative study on how to strategize brand equity management to prolong customer retention from viral demand based on Generation Z consumer behaviour.
University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och RättsvetenskapAbstract : Background: Following the development brought by the digital age, social networks and consumer behaviour has significantly changed. The network connectivity of WEB 2.0 enables information to spread at an accelerated rate to a wide scope, creating viral demand. This phenomenon presents an opportunity for brands to increase their customer base. READ MORE
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15. The Internet of Banking: how blockchain can revolutionize the banking system. An exploratory case study in the Italian banking industry: the Spunta Banca DLT project.
University essay from Göteborgs universitet/Graduate SchoolAbstract : The driver of this study is the growing interest in blockchain technology and its use to develop inter-organisational structures considered capable of ensuring important benefits such as system transparency, operational simplification, efficiency improvement, counterparty risk reduction and so on. Even though there is great enthusiasm for this topic, there are few projects that have been able to reach an operational phase by going beyond the experimental stage since the failure rate is very high. READ MORE
