Essays about: "Drivers for internationalization"

Showing result 6 - 10 of 29 essays containing the words Drivers for internationalization.

1. 6. Designing Business Models of Tomorrow : Exploring the Expansion of Cleantech-as-a-Service through an Agile approach

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Sofia Gudmundsson; Anaïs Lachini; [2021]
   Keywords : Digital Entrepreneurship DE ; Digital Business Model DBM ; Born Digitals BDs ; Digital Sustainability; Sustainable Software; Dynamic Capabilities; Agility; Agile internationalization; Cleantech; Ecosystems;

   Abstract : Background: Three mega trends are profoundly changing today’s market dynamics; climate change, digitalization, and globalization. The increasing interconnectivity and omnipresence of digital technologies are blurring the boundaries of the physical and virtual reality, implying a shift in how digital companies create value and internationalize. READ MORE

3. 7. Internationalization and its role in the utilization of Influencer Marketing within Business

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Victoria Näsberg; [2021]
   Keywords : internationalization; e-marketing; uppsala model; social network theory; standardization; adaptation; eWOM; network co-production model; social media; influencer; influencer marketing; mccracken s meaning transfer model; source credibility model; networks;

   Abstract : The growth within internationalization has changed the world at a rapid pace, with businesses expanding into foreign markets on a daily basis. Similarly, to the growth within internationalization, social media has changed how marketing activities are conducted throughout the world. READ MORE

4. 8. The internationalization of Chinese development NGOs: Policy-driven or resource-driven?

   University essay from Lunds universitet/Centrum för öst- och sydöstasienstudier

   Author : Mirjam Ait; [2021]
   Keywords : Non-governmental organizations; China; Social organizations; Internationalization; Resource Dependence; Resource-Based View; International development; Belt and Road Initiative; Social Sciences;

   Abstract : Paralleling China’s increasing engagement in international development cooperation, Chinese development NGOs have expanded their projects abroad in recent years. Simultaneously, the government is encouraging NGOs to “go out” and foster “people-to-people connections” in countries participating in the Belt and Road Initiative (BRI). READ MORE

5. 9. Born Global Firms in The Furniture Industry - A Multiple Case Study of Scandinavian Furniture brands within the Premium Segment

   University essay from Göteborgs universitet/Graduate School

   Author : Fredrik Larsen; [2019-10-17]
   Keywords : Born global; Prior experience; External networks; Country of origin effects; Entry mode;

   Abstract : Several drivers have contributed to a world that is now more globalized in terms of trade where firms increasingly early in their life cycle, are either incentivized, or forced to engage in foreign markets. Communication, and technological advancements are two aspects that have benefitted the ability of smaller firms to compete with large firms on international markets. READ MORE

6. 10. Business Model Approach to Foreign Market Entry Mode : A case study on a Swedish gear manufacturing firm

   University essay from

   Author : Axel Nilsson; Axel Rydberg; Fredrik Hildebrand; [2019]
   Keywords : Business Model; Foreign Market Entry Mode; Internationalization; Value Creation;

   Abstract : Background: The increasing presence of globalization in our everyday life makes it apparent that internationalization is no longer a topic relevant only for a few multinational companies, but for essentially every company that wishes to expand or even survive in their domestic market as well as in foreign markets. In light of this, research on how firm chooses FMEM has surged, and it is evident that it is an important topic. READ MORE