Essays about: "ENTREPRENEURIAL marketing on SME"

Showing result 6 - 8 of 8 essays containing the words ENTREPRENEURIAL marketing on SME.

  1. 6. Investigating Brand Building in SMEs: A study on how brand building can enable the internationalisation of Swedish SMEs

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Victoria Senkpiel; Janine Woithe; [2011]
    Keywords : Brand Building; SME; Entrepreneurial Marketing; Internal Capabilities; Internationalisation;

    Abstract : There appears to be a wide recognition domestically in Sweden that small companies need to grow for the Swedish economy to be sustainable in the long term. Supplying products and services that the market wants no longer entails taking a purely domestic perspective; in fact it requires an international outlook from the outset. READ MORE

  3. 7. Investigating the relationship between Entrepreneurial and Market Orientations within French SMEs and linking it to Performance

    University essay from Handelshögskolan vid Umeå universitet

    Author : Matthieu Couppey; Ysaline Roux; [2007]
    Keywords : Corporate entrepreneurship; entrepreneurial orientation; risk; innovation; proactiveness; marketing; market orientation; customer orientation; competitor orientation; interfunctional coordination; performance; growth; SME; France;

    Abstract : This study empirically investigates the levels of entrepreneurial orientation (EO) and market orientation (MO), and their links to performance within the context of French Small and Medium Sized Enterprises (SMEs). SMEs represent today the heart of the European strategy and account fro 99% of the total companies in France. READ MORE

  4. 8. Marketing Analysis and Business Evaluation - : Marketing for a new firm Resort Västra Lägern

    University essay from IHH, EMM (Entrepreneurskap, Marknadsföring, Management)

    Author : Xuying Xie; [2007]
    Keywords : Marketing mix; SWOT analysis; Entrepreneurship; Tourism and recreation industry; Sweden;

    Abstract : Hospitality, tourism and leisure are industry sectors where different factors impinge together to provide a unique marketing context. The importance of concept intangibles, their significance to life-style and cultural preferences of customers in themselves represent a major challenge. READ MORE