Essays about: "Email Marketing"

Showing result 16 - 20 of 51 essays containing the words Email Marketing.

1. 16. Interactive Marketing: E-mail - Tomorrow´s Tool for Online Purchases

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Theodor Öberg; Marcus Oldby; [2017]
   Keywords : Interactive E-mail; Interactiveness; E-mail; Impulse Buying Tendency; IBT;

   Abstract : This thesis aims to gain a better understanding of how customers behave with email and spontaneous online shopping and in which degree prospects or customer would be affected by functions in interactive e-mails. ... READ MORE

3. 17. The effects of personalized email communication within loyalty programs for businesses without possibilities for e-commerce

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Alexis Tubulekas; [2017]
   Keywords : Personalized communication; personalized email; loyalty program; customer communication;

   Abstract : Communicating data-driven and personalized marketing content is today common among large B2C businesses with loyalty programs. Email has become the standard digital channel for this type of communication as it offers high cost-efficiency among digital channels and great possibilities for creating appealing content customized to the customer. READ MORE

4. 18. Investigating the Correlation Between Marketing Emails and Receivers Using Unsupervised Machine Learning on Limited Data : A comprehensive study using state of the art methods for text clustering and natural language processing

   University essay from KTH/Skolan för datavetenskap och kommunikation (CSC)

   Author : Christoffer Pettersson; [2016]
   Keywords : Machine learning; Unsupervised; Natural language processing; nlp; clustering; centroid based; k-means; text clustering; limited data; email clustering; lsa; svd; tf-idf; dimensionality reduction; the gap statistic; Lloyd s algorithm; vectorization; feature extraction;

   Abstract : The goal of this project is to investigate any correlation between marketing emails and their receivers using machine learning and only a limited amount of initial data. The data consists of roughly 1200 emails and 98.000 receivers of these. Initially, the emails are grouped together based on their content using text clustering. READ MORE

5. 19. The Effects of Personalized Marketing Communication on Consumers' Attitudes and Behaviors and the Role of Privacy Violation

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Victoria Öhberg; Sandra Nilsson; [2016]
   Keywords : Personalization; privacy; consumer; intrusivness; marketing communication;

   Abstract : An increasingly digital world is providing companies with many different possibilities to collect and take advantage of consumer data. Many researchers have shown positive effects of using consumer data for personalization, but the negative consequences noticed by technology researchers have not yet been investigated in relation to personalization. READ MORE

6. 20. Role of Social Marketing in Social Enterprises : The Case of Gavle

   University essay from Högskolan i Gävle/Avdelningen för ekonomi

   Author : Muhammad Farhan Wahid Qureshi; [2015]
   Keywords : Social Enterprises; Social Marketing; Gavle; Adventure Gavle; Rapatac; Sandaga; Relationship Marketing; Marketing 4ps.;

   Abstract : Aim: The aim of the study is to investigate how social enterprises can use social marketing for image building, and changing behaviors in the society.   Methodology: A qualitative method was used, based on 10 interviews from two social enterprises in Gavle. READ MORE