Essays about: "Entry Strategies"

Showing result 26 - 30 of 127 essays containing the words Entry Strategies.

  1. 26. Original Private Equity Strategies - How to Build a Global Niche Market Leader from Scratch

    University essay from Handelshögskolan i Stockholm/Institutionen för finansiell ekonomi

    Author : Filip Flenhagen; Robin Blomgren; [2022]
    Keywords : Private equity; Value creation; Buy-and-build; Fidelio Capital; Vimian;

    Abstract : In this paper, we study sources of value creation in private equity-backed buy-and-build strategies by performing a case study on Fidelio Capital's creation of Vimian - a now global and publicly listed animal health group. We find that the value created in this case is mainly attributable to four components, which are all well-aligned with Fidelio Capital's investment model. READ MORE

  3. 27. Otome Game localization : A case study of the character Toma from Amnesia

    University essay from Högskolan Dalarna/Institutionen för språk, litteratur och lärande

    Author : Evamaria Dunkel-Duerr; [2021]
    Keywords : Otome game; game localization; Japanese studies; virtual love; character personality; iyashi; player reception; emotional attachment;

    Abstract : Using the Otome game Amnesia and its localized version Amnesia: Memories as a case study, the phenomenon of Otome games was explored from a translation- and Japanese studies' perspective. This paper investigated how translation choices shape character personality, and, as such, Western views. READ MORE

  4. 28. Rebranding of luxury fashion brands : A case study of how to communicate rebranding to younger consumers

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Emma Mathilda Lyppert; [2021]
    Keywords : Rebranding; Marketing; Marketing channels; Luxury fashion brands; Millennials; Generation Z; Communication channels; Marketing communication; Rebranding communication.;

    Abstract : Abstract Background: The luxury fashion brands need to rebrand themselves towards the younger consumers. In 2025 Millennials and Generation Z will represent approximately 55% of the market for luxury products. The exclusive brands need to adapt to this target group. READ MORE

  5. 29. The Korean skincare conquest : A qualitative study about Korean skincare product's popularity in France

    University essay from Umeå universitet/Företagsekonomi

    Author : Ariane Menache; Valentin Bailleux; [2021]
    Keywords : ;

    Abstract : France is an important actor in the cosmetic industry with famous brands like Dior, L'Oreal, or Yves Rocher. Hence, the French cosmetic industry attracts consumers thanks to its historical experience, the acknowledged quality of its products, or the luxury image these brands suggest. READ MORE

  6. 30. "All eCommerce actors will be slaves under Amazon..." : - A study on how Amazon has affected Swedish eCommerce and their defensive marketing strategies.

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Oskar Elfström; Hans Tam; [2021]
    Keywords : E-commerce; Defensive Marketing Strategies DMS ; Amazon; New Market Entry.;

    Abstract : Increased competition by new market entries has long been studied with defensive marketing strategies (DMS) being identified as one of the ways of combating a new competitor. There is limited research concerning the Swedish eCommerce business landscape and its competitive environment and adding the fact that Amazon, in late 2020, launched in Sweden this study aims to outline what DMS Swedish eCommerce businesses have implemented as a result of Amazon’s entry. READ MORE