Essays about: "Entry Strategies"

Showing result 36 - 40 of 127 essays containing the words Entry Strategies.

1. 36. How can insect-based food appeal to consumers in the Swedish market? : A qualitative study on identifying major factors that impact purchasing insect-based food and examining how novel companies can penetrate the Swedish market.

   University essay from Jönköping University/IHH, Redovisning, Marknadsföring, SCM, Informatik och Rättsvetenskap

   Author : Daiki Okutani; Dairong Wu; [2021]
   Keywords : Entomophagy; novel food; sustainability; diet behaviour; marketing entry; young consumer behaviour; food industry; marketing mix;

   Abstract : The main purpose of this study was to examine the main factors that both positively and negatively influence consumers purchasing behavior in terms of insect-based food. By investigating the factors, the study aimed to shed light on how insect-based food can seamlessly penetrate the Swedish market with the use of marketing strategies. READ MORE

3. 37. The Impact of Digitalization on Internationalization of High-Tech Firms : A Case Study of Space Company

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Elizabeth Wangeci Muriu; [2021]
   Keywords : Digitalization; Internationalization; Born Global Firms; Emerging Markets; Foreign market entry strategies;

   Abstract : ABSTRACT This master thesis examined the impact of digitalization on the speed of internationalization and explores the various foreign market entry options for a company that would like to expand from a developed market to an emerging market as part of its internationalization.  The case study analyzed in this paper is Arctic Space Technologies, a unique satellite operator company offering an all-in-one solution for sustainable satellite data handling and processing. READ MORE

4. 38. A comparative study between fully digital retailers and partly digital retailers on the Swedish sports nutrition market

   University essay from Göteborgs universitet/Graduate School

   Author : Jacob Tengelin; [2020-07-23]
   Keywords : E-commerce; M-commerce; multichannel retailing; digitalization; sports nutrition market; business model adaptation; SWOT analysis;

   Abstract : Digitalization has a big impact on the retailing market. Customer behaviour is changing towards an increasing preference for digital sales channels. It is a challenge for companies to adapt to the rapid market changes. Barriers of market entry for digital retailers are decreasing and the competition is getting tougher. READ MORE

5. 39. One-Click Internationalisation through E-Commerce Marketplaces? A qualitative study of the key capabilities for SMEs

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Leonie Charlotte Seige; Laura Kristin Weers; [2020]
   Keywords : SMEs; digital platforms; e-commerce marketplace; internationalisation; capabilities; Business and Economics;

   Abstract : Purpose – While e-commerce marketplaces have changed the way SMEs operate across borders, literature connecting digital platforms with the internationalisation of firms is scarce. Although the Uppsala Model and the Born Global concept acknowledge the influence of digital technologies, they do not capture the phenomenon of e-commerce marketplaces as a new mode of entry. READ MORE

6. 40. Tätt eller brett? : en forskningsförberedande studie i effekter av kontinuerlig tätortsutglesning

   University essay from SLU/Dept. of Landscape Architecture, Planning and Management (from 130101)

   Author : Ebba Landén Helmbold; [2020]
   Keywords : förtätning; tätortsutglesning; jordbruksmark; översiktsplanering; evidensbaserad planering; density; urban sprawl; evidence based planning;

   Abstract : Cities are expanding at a rapid speed as the urbanisation trend continues throughout the world. Large land aerials are being claimed in favor of urban sprawl as an answer to increasing inhabitant numbers in cities. READ MORE