Essays about: "FMCG"

Showing result 36 - 40 of 88 essays containing the word FMCG.

  1. 36. The Automatisation and Its Impact on the Swedish Labour Market : A Qualitative Study on how Automatisation within the Retail Market Contributes to the Job Polarisation in Sweden

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Erik Gustavsson; Sebastian Bhiladvala; Carl Larsson; [2018]
    Keywords : Automatisation;

    Abstract : The automatisation process that occurs within the Swedish retail market today is taking place at a higher rate than ever before. Previous research show how automatisation leads to both higher efficiency and productivity within the industry. READ MORE

  3. 37. Development of e-commerce within fast moving consumer goods

    University essay from KTH/Fastigheter och byggande

    Author : Julia Olsson; Julia Samaan; [2018]
    Keywords : E-commerce; FMCG; Business models; E-handel; Dagligvaruhandel; Affärsmodeller;

    Abstract : Today, we can observe a shift in consumer behavior where more products are being consumed online. For food or so called fast moving consumer goods it has taken longer to start this transition than for other industries such as books and electronics but now it is on the rise and it has been an overall increase of 30 to 37 % in the last couple of years. READ MORE

  4. 38. Future of online marketing: Consumer Recommendations

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Angelina Mallo; Mira Vincze; [2018]
    Keywords : marketing; digital marketing; social media; influencer; consumer recommendation; crowdsource; crowdscore; FMCG;

    Abstract : The purpose of this thesis is to research how consumer recommendations can be used in terms of marketing and sales purposes in the Fast Moving Consumer Goods sector. Due to technological changes and a shift from traditional to digital marketing, the way of communicating to the audience has changed. READ MORE

  5. 39. Digital Maturity & Operational Performance : A case study in the supply-chain of the Scandinavian FMCG industry

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Gustav Johansson; Sofie Wilhelmsson; [2018]
    Keywords : Digital Maturity; Digital Transformation; Operational Performance; SCOR; KPI; Digital Mognad; Digital Transformation; SCOR; KPI;

    Abstract : Manufacturing companies are currently experiencing a digital transformation pressure as focus on concepts such as Industry 4.0 are growing. Industry 4.0 a concept inheriting, among other technologies, IoT, Cloud manufacturing and advanced analytics. READ MORE

  6. 40. PRICE PREMIUM FAST-MOVING CONSUMER GOODS

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Tanvir Ahmed Shuvo; Mentor Krasniqi; [2018]
    Keywords : FMCG; Price Premium; Consumption; Consumer behavior; Consumer culture; Quality; Perceived Value; Conspicuous Consumption; Product Involvement.; Business and Economics;

    Abstract : Title: Price Premium FMCG products - An exploratory study of the underlying factors why consumers would be willing to pay more Date of seminar: 5th June, 2018 Course: BUSN39 Degree project in Global Marketing Authors: Tanvir Ahmed Shuvo & Mentor Krasniqi Supervisor: Burak Tunca Keywords: FMCG, Price Premium, Consumption, Consumer behavior, Consumer culture, Quality, Perceived Value, Conspicuous Consumption, Product Involvement. Thesis purpose: The purpose of our study is to examine what underlying factors affect consumers’ willingness to pay premium price for fast moving consumer goods. READ MORE