Essays about: "Fanndis Hermannsdottir"

Found 1 essay containing the words Fanndis Hermannsdottir.

  1. 1. Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Fanndis Hermannsdottir; [2021]
    Keywords : Employer Branding; Public Sector Employer Branding; New Public Management; NPM; the Swedish Armed Forces; Policy Branding; Public Sector Branding; Social Sciences;

    Abstract : This qualitative mixed methods case study aims to seek understanding of employer branding within the public sector from a New Public Management perspective. The chosen case is two campaigns from the Swedish Armed Forces of 2011 and 2019. READ MORE