Essays about: "Public Sector Employer Branding"

Showing result 1 - 5 of 6 essays containing the words Public Sector Employer Branding.

1. 1. Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Fanndis Hermannsdottir; [2021]
   Keywords : Employer Branding; Public Sector Employer Branding; New Public Management; NPM; the Swedish Armed Forces; Policy Branding; Public Sector Branding; Social Sciences;

   Abstract : This qualitative mixed methods case study aims to seek understanding of employer branding within the public sector from a New Public Management perspective. The chosen case is two campaigns from the Swedish Armed Forces of 2011 and 2019. READ MORE

3. 2. Advertising Strategies to Recruit Young Professionals in the Public Sector : A Multiple Case Study

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Daphne Peulers; Katarina Tukaric; [2020]
   Keywords : Employer Branding; Advertising; Public Sector; Young Professionals;

   Abstract : Abstract Employer branding is an approach to recruit potential employees, it can be significant for organizations to have the most appropriate human capital in order to increase the effectiveness and build competitive advantage. It is important for all types of organizations, equally for the private and public sector, to understand what effect advertising has on potential employees. READ MORE

4. 3. Generation Z: För nit och redlighet i rikets tjänst : en kvalitativ studie om offentliga organisationers användande av Employer Branding för att rekrytera Generation Z

   University essay from SLU/Dept. of Economics

   Author : Karl Lodén; Martin Sederholm; [2020]
   Keywords : offentlig sektor; employer branding; Generation Z; arbetsgivarvarumärke; varumärke; generationsforskning;

   Abstract : About 1.4 million people work in the Swedish public sector. The public sector employs several different generations of employees and one of these generations is Generation Z (people born after 1995). According to OECD, several countries have been experiencing difficulties to recruit young workers into the public sector. READ MORE

5. 4. Controlled by algorithms - A study about the external bureaucratization of employer branding efforts caused by social media

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Melliz Draguanova Mihaylova; Kerstin Lövrup; [2019]
   Keywords : Employer branding; social media; public sector; algorithms; bureaucracy; technology; control; Business and Economics;

   Abstract : Employer branding, social media, public sector, algorithms bureaucracy, technology, control The purpose of this study is to deepen the understanding on employer branding via social media in the public sector. The aim is to investigate how employees within a municipality make sense and meaning of employer branding via social media and how this creates and potentially consumes positive aspects e. READ MORE

6. 5. How to Win the War for Talent among Professional Engineers : An Employer Branding Perspective

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

   Author : Nicole Lejdeby; Carolin Östman; [2019]
   Keywords : Employer Branding; Employer Value Proposition EVP ; Public sector; Recruitment strategies; War for talent; Work values;

   Abstract : Organisations strive to gain competitive advantages and there is an increasing demand for more advanced technology in today's dynamic and complex environment. The importance of engineering is increasing in the global world, which leads to a higher demand of professional engineers. They represent among the hardest roles to fill. READ MORE