Essays about: "Public Sector Branding"

Showing result 1 - 5 of 22 essays containing the words Public Sector Branding.

1. 1. The Challenges of Social Enterprises in Balancing Economic, Social, and Environmental Tradeoffs: Comparative Case Study of Hybrid Organizing- Swedish Context.

   University essay from Göteborgs universitet/Graduate School

   Author : Teame Gebremedhn Gebrai; [2023-07-18]
   Keywords : hybrid organizing; long-term collaboration; creating shared values; common initiatives; socioeconomic vulnerable; societal transformation; co-creation of values; cross-sector functional teams; inclusive and circular models;

   Abstract : Purpose -This master thesis is to investigate the challenges of sustainability and to understand how massive effort of collaborative hybrid organizing, involving multiple stakeholders from private, public, and civil societies balance or aligns the activities that generate economic, social, and environmental impacts. And to analyze the effects of competition between the investors interested in the joint collaborative initiatives. READ MORE

3. 2. Reimagine a safe and inviting public realm : exploring possibilities around Tensta centrum

   University essay from Lunds universitet/Institutionen för arkitektur och byggd miljö

   Author : Afra Anika Proma; [2021]
   Keywords : Arts and Architecture;

   Abstract : Today cities across the world in different scales are struggling to achieve a sustainable living space where children are full of pride to call home. My thesis project inspired by my own journey of searching for a safe and inviting public space where I can spend my leisure time. I grew up in K.S. READ MORE

4. 3. Employer Branding within Public Sector from a New Public Management perspective - case study of the Swedish Armed Forces

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Fanndis Hermannsdottir; [2021]
   Keywords : Employer Branding; Public Sector Employer Branding; New Public Management; NPM; the Swedish Armed Forces; Policy Branding; Public Sector Branding; Social Sciences;

   Abstract : This qualitative mixed methods case study aims to seek understanding of employer branding within the public sector from a New Public Management perspective. The chosen case is two campaigns from the Swedish Armed Forces of 2011 and 2019. READ MORE

5. 4. Advertising Strategies to Recruit Young Professionals in the Public Sector : A Multiple Case Study

   University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

   Author : Daphne Peulers; Katarina Tukaric; [2020]
   Keywords : Employer Branding; Advertising; Public Sector; Young Professionals;

   Abstract : Abstract Employer branding is an approach to recruit potential employees, it can be significant for organizations to have the most appropriate human capital in order to increase the effectiveness and build competitive advantage. It is important for all types of organizations, equally for the private and public sector, to understand what effect advertising has on potential employees. READ MORE

6. 5. Communicating a climate friendly business model

   University essay from SLU/Dept. of Forest Economics

   Author : Ludvig Essebro; [2020]
   Keywords : branding; business ethics; circular bioeconomy; corporate branding; corporate sustainability; forest industry; forest sector; legitimacy sustainability; SDG; sustainability; affärsetik; bioekonomi; cirkulär företagsvarumärke; globala målen; hållbarhetsrapportering; hållbarhetsvarumärke; hållbar utveckling; legitimitet; skogsindustri; skogssektor;

   Abstract : The world has gathered around the idea that sustainable development is possible. At the same time, corporations are in constant development, both economically, but also in power and authority. While the main goal for corporations always has been to generate profit through their operations, corporations can also serve the needs of the public. READ MORE