Essays about: "Fast Moving Consumer Goods management"

Showing result 16 - 20 of 21 essays containing the words Fast Moving Consumer Goods management.

  1. 16. Empowerment in a multicultural organization : The perception of empowerment from a multicultural and oraganizational level perspective

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Anna Åman; Gabriella Ahlbom; [2013]
    Keywords : Empowerment; national culture; organizational culture; multicultural organizations; values; practices; management; Empowerment; nationell kultur; organisatorisk kultur; multikulturella organisationer; värderingar; arbetstekniker; management;

    Abstract : During the last decades, corporations have become more multinational, and the concept of employee empowerment has become one of the largest management trends within organizations. Managers need to be flexible when working with multicultural employees and understand that practices are perceived differently depending on the national culture and organizational level. READ MORE

  3. 17. Expansion on the Domestic Market for Fresh Products, A Freight Forwarder’s Perspective. The Case of Schenker Arkas

    University essay from IHH, Centre of Logistics and Supply Chain Management

    Author : Sebastian Wigsten; Alexandru Mihailenco; [2012]
    Keywords : Freight forwarder; FMCG; Fresh logistics;

    Abstract : Increasing competition on a global scale is forcing companies to rethink their strategiesconcerning their supply chains, launch new products and services, increase customer serviceoriented activities. When launching a new product on a new or an existing market it is crucial toestimate the market potential. READ MORE

  4. 18. Cost Performance Measurements : Evaluation of Recent Models and Methodologies Used In Logistics Activities

    University essay from KTH/Industriell ekonomi och organisation (Inst.)

    Author : Samuel Siddique; [2012]
    Keywords : Cost Measurements; Logstics; KPI;

    Abstract : Det är inte bara produkter och tjänster som konkurrerar med varandra, utan även försörjningskedjor i stor utsträckning. I ett företags omvärld sker det ständiga förändringar som sätter hög press på att kunna leverera produkter och tjänster i enlighet med evigt föränderliga marknader som företaget verkar inom. READ MORE

  5. 19. Factors Influencing Customer Loyalty and Choise of Retailers while buying Fast Moving Consumer Goods

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Poornima Pugazhenthi; [2011]
    Keywords : Customer Loyalty; FMCG;

    Abstract : Before several decades a retail store was only a small shop in the locality from where the consumers living nearby would buy groceries and other products that they use on a daily basis and was happy and content with it. This is not the case anymore. READ MORE

  6. 20. Impacts of shelf space and other product cues on the Selection of FMCG products in grocery store

    University essay from Blekinge Tekniska Högskola/Sektionen för management

    Author : Mudassar Asghar; Adeel Akram khan; [2011]
    Keywords : Shelf space; Role of shelf space; fast moving consuming Goods; consumer behavior ;

    Abstract : Consumers always use the different product cues for the selection of different product categories and these cues are developed with the passage of time and experience. This study is totally based on this concept; we tried to explain the usage of these product categories. From different articles we shortlisted the six most important product cues. READ MORE