Essays about: "Fast Moving Consumer Goods management"

Showing result 11 - 15 of 21 essays containing the words Fast Moving Consumer Goods management.

  1. 11. Maze of Media : A Multiple Case Study on Brand Message Coordination of Fast-Moving Consumer Goods

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Johanna Nurmi; Hanna Vuorimaa; [2016]
    Keywords : Branding literature; Multichannel management literature; Service-dominant logic; Channel integration; Service ecosystem; Stakeholder interaction; Value proposition; Brand communication; Perceived value; Brand image;

    Abstract : Technological advancements have initiated the development of a dispersed media landscape, and expanded possibilities for multichannel brand communication. The shift encourages brands in the fast-moving consumer goods (FMCG) industry to establish seamless channel integration, and examine interactions in the stakeholder network. READ MORE

  3. 12. Lean Production & Sustainable Supply Chains in the Fast Moving Consumer Goods Industry

    University essay from KTH/Industriell produktion

    Author : Per Bondesson; Stefan Liss; [2016]
    Keywords : ;

    Abstract : The Fast Moving Consumer Goods (FMCG) industry consists of a large part of our daily purchases making it to an important industry for the society. Within every industry, operational control and supply chains are important success factors regarding efficiency and profitability. READ MORE

  4. 13. Faktorer och hinder för tillväxt i landsbygdens dagligvaruhandel : om kontanthanteringens påverkan på företagstillväxten

    University essay from SLU/Dept. of Economics

    Author : Karin Haglund; Johanna Pettersson; [2015]
    Keywords : Yillväxthinder; kontanthantering; dagligvaruhandlare; landsbygd; drivkrafter för tillväxt; företagande;

    Abstract : Dagligvaruhandeln på landsbygden har en betydelsefull roll för landbygdens utveckling genom att bland annat bidra med grundläggande service och skapa arbetstillfällen. Landsbygdens särskildheter som dess gleshet, minskade tillgång till servicetjänster och negativa befolkningsutveckling leder till att dagligvaruhandel på landsbygden verkar under speciella förutsättningar. READ MORE

  5. 14. Sustainability in Project Management : Eight principles in practice

    University essay from Umeå universitet/Företagsekonomi

    Author : Sudha Rani Agarwal; Timea Kalmár; [2015]
    Keywords : Sustainability; sustainable development; project; project management; CSR; Corporate Social Responsibility;

    Abstract : This research studies the eight principles of sustainability applied in Project Management. To be more precise the research fulfils four objectives which are: firstly, to review and identify key principles of sustainability in project management from existing literature; secondly, to adopt a multiple case study method to assess the applicability of the principles in project management; thirdly, to determine the barriers that impede certain principles to be applied in projects and the resulting trade-offs; and lastly, to refine the concept of sustainability in project management. READ MORE

  6. 15. Evaluating the Effect of Mobile Display Advertising - Guidelines on how to Advertise in the Mobile Channel

    University essay from Lunds universitet/Ekonomihögskolan; Lunds universitet/Företagsekonomiska institutionen

    Author : Anton Olivensjö; Gustav Sundberg; [2015]
    Keywords : Campaign Effect; Click-Through Rate CTR ; Engagement; Frequency; Mobile Advertising; Mobile Campaigns; Rich Media; Static Banner; Video; Technology and Engineering;

    Abstract : Abstract Title Evaluating the Effect of Mobile Display Advertising - Guidelines on How to Advertise in the Mobile Channel Authors Anton Olivensjö Gustav Sundberg Supervisors Charlotta Johnsson, Associate Professor, Department of Automatic Control, Faculty of Engineering, Lund University Carl-Henric Nilsson, Associate Professor, Department of Business Administration, School of Economics and Management, Lund University Staffan Engström, Head of Mobile, Schibsted Sverige AB, Sales and Inventory, Stockholm Issue of Study The mobile is a fairly new advertising channel, in which the time spent by consumers has rapidly increased. Advertising spendings are however not aligned, as companies do not fully understand the channel. READ MORE