Essays about: "Focus groups interviews"

Showing result 6 - 10 of 634 essays containing the words Focus groups interviews.

1. 6. Collaborative Product Development in partnership formation within Start-up Ventures

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Matteo Lindgren Pasquato; [2023]
   Keywords : Business and Economics;

   Abstract : This master's thesis presents a qualitative research study on the partnership formation phase of Collaborative Product Development within start-up ventures. The research aims to identify the key factors that influence product development, with a specific focus on start-ups ventures. READ MORE

3. 7. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Nellie Sjösten; Lisa Ullman; [2023]
   Keywords : ;

   Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE

4. 8. urStory : A Tool to Connect Generations Through Voice-Recorded Memories and Experiences

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Ecenur Bacaksizlar; [2023]
   Keywords : Intergenerational Connections; Generational Gap; Digital Storytelling; Designing for Cultures; Interaction Design; Ageism;

   Abstract : Over the last decades, there has been a decline in the recognition and prevalence of communication and interaction between people of different age groups. This change can be perceived as a loss of value in societies on several different levels while this societal segregation continues to create larger divisions within societies. READ MORE

5. 9. To report or not to report: What happens when middle managers receive bad news about safety issues?

   University essay from Lunds universitet/Avdelningen för Riskhantering och Samhällssäkerhet

   Author : Søren Christian Rossé Segel; Dean Wihnan; [2023]
   Keywords : Middle Manager; reporting; psychological safety; organisational learning; trust; accountability; FLMU06; Social Sciences;

   Abstract : Fascinated and often frustrated, it has often been that the flow of critical safety information is not as fluid and transparent as one would consider reasonable (Westhuizen & Stanz, 2017). This notional concept of ‘reporting’ has been researched and studied from many different industries and perspectives but has yet to answer, why individuals and groups lack the culture necessary to report what is wrong or not working related to safety. READ MORE

6. 10. "Cracking the GenZ Code: Unraveling the Needs, Pain Points, and Desires for an Improved Omnichannel Fashion Experience" : A qualitative study by understanding the consumer decision-making process

   University essay from Linnéuniversitetet/Institutionen för management (MAN)

   Author : Ebba Uhlin; Moa Lundberg; [2023]
   Keywords : Omnichannel; E-commerce; Physical Stores; Pain Points; Touchpoints; Customer Journey; Consumer Decision-Making Process; Retail Technologies; Generation Z;

   Abstract : In recent years there has been a remarkable distribution of the omnichannel environment, which has emerged as a significant factor in the fashion industry. Today's society is characterized by customers who possess extensive knowledge and easy access to information online, with the added convenience of constantly available e-commerce. READ MORE