Essays about: "Focus groups"

Showing result 16 - 20 of 1582 essays containing the words Focus groups.

  1. 16. A qualitative study on Invisible Racism, Racial Bias and Inequality among Afro-Swedish Healthcare Workers in Sweden

    University essay from Göteborgs universitet/Institutionen för globala studier

    Author : Jennifer Nnopuechi; [2023-02-09]
    Keywords : Labor market; Afro-Swedes; Invisible Racism; Bias; Heath Care; Sweden; Identity;

    Abstract : For many years, migration and racialization has formed a central theme widely discussed in our world today. The central notion of difference; vis-à-vis what is not seen, that is, absence of a certain element portray a huge standing in issues of race in recent times. READ MORE

  3. 17. Collaborative Product Development in partnership formation within Start-up Ventures

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Matteo Lindgren Pasquato; [2023]
    Keywords : Business and Economics;

    Abstract : This master's thesis presents a qualitative research study on the partnership formation phase of Collaborative Product Development within start-up ventures. The research aims to identify the key factors that influence product development, with a specific focus on start-ups ventures. READ MORE

  4. 18. The Devil Wears (New) Prada

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Hanna Björkman; Elsa Spenninge; [2023]
    Keywords : identity projects; self-presentation; luxury fashion rental; Consumer Culture Theory; access-based consumption; luxury fashion; Impression Management; Social Distinction; the extended self; Business and Economics;

    Abstract : In contemporary society, it is emphasised that ownership of clothing plays a crucial role in construction- and presentation of personal identities. With the rise of sustainable consumerism and the sharing economy, access-based consumption has emerged as a notable trend, offering individuals temporary access to non-exclusively owned clothing. READ MORE

  5. 19. Men’s perceptions of endorsers : A qualitative study on how brand love affects men when being exposed to influencer marketing versus celebrity endorsement

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Elin Nome; Alicia Lindahl; Olivia Jonsson; [2023]
    Keywords : Brand Love; Influencer Marketing; Social Media Influencer SMI ; Celebrity Endorsement; Endorsers; Men; Source Credibility;

    Abstract : Influencer marketing and celebrity endorsement has grown in the past years and has become a vital part of marketing in the fashion industry. This field has been well researched, however a gap in the research is the focus on men and the role brand love has. READ MORE

  6. 20. Aligning Two Perspectives : A Case Study on how EF can Develop the Internal Marketing with their Brand Ambassadors

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Nellie Sjösten; Lisa Ullman; [2023]
    Keywords : ;

    Abstract : Internal marketing is crucial for the company's employees to make the business more successful. One appliance to prosper the business is through brand ambassadors. Using brand ambassadors, the company can increase its trust, brand image, and more essential segments. READ MORE