Essays about: "Gaming industry"

Showing result 6 - 10 of 110 essays containing the words Gaming industry.

  1. 6. Japanese Juxtaposition : A comparative study of Japanese and Western adult games

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Kamiab Ghorbanpour; [2023]
    Keywords : Computer games; Ethnography; Japan; Adult Games; Video game industry; Japanese.;

    Abstract : Japanese games have received extensive attention in academic and non-academic research. However, there has been a noticeable lack of study on Japanese adult games, despite their significant presence within the industry. READ MORE

  3. 7. The Future of Gaming? : A study on the effects of cloud gaming on traditional game purchase and engagement

    University essay from Umeå universitet/Företagsekonomi

    Author : Alexander Kokkonen; Josef Holmlund; [2023]
    Keywords : Cloud gaming; Technology acceptance; subscription marketing; perceived value; perceived ease of use; consumer motivations; hard-core gamer; casual gamer; non-gamer;

    Abstract : In recent years, there has been an increased number of people that are engaged in gaming - a phenomenon connected to constantly developing internet infrastructure and a growing middleclass. The phenomenon of Cloud gaming has received increasing attention since it was introduced some years ago; in 2022 all Cloud gaming services combined had 31,7 million paying users. READ MORE

  4. 8. What is strategic brand management in the gaming industry? A case study of Blizzard Entertainment

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Dimitra Papangeli; Ella Martell; Michaela Sorle; [2023]
    Keywords : Strategic Brand Management; Kapferer’s Brand Identity Prism; Brand; Gaming Industry; Blizzard Entertainment; Online Community; Online Brands; Online Game Brands.; Business and Economics;

    Abstract : Purpose: This study intends to explore how video games companies work with strategic brand management. Methodology: A qualitative literature review and case study of Blizzard Entertainment using Kapferer’s Brand Identity Prism. The data was collected from Blizzard as well as other secondary sources. READ MORE

  5. 9. An unsafe playing field : Examining the troubling state of video game industry employees and their problems at work.

    University essay from Mälardalens universitet/Akademin för hälsa, vård och välfärd

    Author : Rizwan Anwer; [2023]
    Keywords : Professional misconduct; sexual harassment; bullying; mobbing; work-life balance.;

    Abstract : Instances of professional misconduct, such as sexual harassment, mobbing and bullying, have become increasingly common, particularly in male-dominated industries like the video games industry. This has led to work-life balance problems and a high turnover rate among employees, especially females. READ MORE

  6. 10. Positive Behavior from Competitive Games : Self-Determination theory

    University essay from Uppsala universitet/Institutionen för speldesign

    Author : Vladislav Maksimov; Mihaly Selelyo; Artem Khramov; [2023]
    Keywords : ;

    Abstract : The purpose of this study is to explore what positive impacts competitive games can provide on player’s behavior. Precisely, this research demonstrates the theory of self-development and what key factors it includes for a positive outcome from players’ side. READ MORE