Essays about: "Garniasih Garnijanto"

Found 1 essay containing the words Garniasih Garnijanto.

  1. 1. INTERPRETING COUNTRY-OF-ORIGIN EFFECTS IN HIGH- AND LOW-CONTEXT CULTURE SOCIETIES

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : David Elvin; Garniasih Garnijanto; [2013]
    Keywords : Country-of-origin; culture; brand; international marketing; high-context culture; low-context culture; Business and Economics;

    Abstract : Purpose: To explore and describe how country-of-origin has its effect towards both high- and low-context culture societies. Theoretical perspectives: Country-of-origin effect, cultural context, international marketing. READ MORE