Essays about: "Gloria Dezert"

Found 1 essay containing the words Gloria Dezert.

  1. 1. Quality perception through advertisements : A study of anti-age moisturizers

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Emelie Erdeljac; Gloria Dezert; Katarzyna Walkowicz; [2011]
    Keywords : Quality perception; advertising; consumer perception; printed advertisement; anti-age moisturizer; consumer behaviour; Kvalitetsuppfattning; reklam; konsumenters uppfattning; tryckt reklam; anti-age kräm; konsumentbeteende;

    Abstract : Purpose: The purpose of this thesis is to identify particular features and attributes  that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. READ MORE