Essays about: "tryckt reklam"

Found 4 essays containing the words tryckt reklam.

  1. 1. Har mediebyråer framtidstro på papper som kommunikationsmedel?

    University essay from SLU/Dept. of Forest Resource Management

    Author : Anna Ahlgren ; Moa Olsson; [2012]
    Keywords : Annonsering; reklaminvestering; kvalitativ metod; tryckta kommunikationskanaler;

    Abstract : Sedan introduktionen av nya medier som internet, har tidningsbranschen drabbats hårt med minskande upplagor som följd, både i Sverige och internationellt. Samma scenario kan skönjas för tidskrifterna. READ MORE

  3. 2. The Leaf project : a first application

    University essay from KTH/Kommunikationssystem, CoS

    Author : Federico Enni; [2011]
    Keywords : ;

    Abstract : Today large publishers are developing platforms via which their content, such as magazines, books, and newspapers, are distributed based upon the well established pattern of 'pay-per-content', via a multitude of mobile applications. Despite of the recent flourishing market of subscription possibilities, users currently have to buy single items of content at an average expenditure that is approximately equal to the cost of the printed media, because publishers are still investing in printing hardcover versions of their publications. READ MORE

  4. 3. Quality perception through advertisements : A study of anti-age moisturizers

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Emelie Erdeljac; Gloria Dezert; Katarzyna Walkowicz; [2011]
    Keywords : Quality perception; advertising; consumer perception; printed advertisement; anti-age moisturizer; consumer behaviour; Kvalitetsuppfattning; reklam; konsumenters uppfattning; tryckt reklam; anti-age kräm; konsumentbeteende;

    Abstract : Purpose: The purpose of this thesis is to identify particular features and attributes  that communicate quality in printed advertisements in order to further understand consumer perception of these quality features. Background: Nowadays, cultural images of youthfulness are promoted by media and advertising. READ MORE

  5. 4. Zooming the Zoomers : The portrayal of older consumers in printed adverts and the perceptions of this portrayal of younger and older consumers

    University essay from IHH, EMM (Entreprenörskap, Marknadsföring, Management)

    Author : Johanna Holkko Lafourcade; Lisa Josefsson; [2010]
    Keywords : Older consumers; mature consumers; elderly consumers; Zoomers; consumer behavior; advertising; adverts; marketing; younger consumers; portrayal in advertising; Äldre konsumenter; mogna konsumenter; Zoomers; fram-ställning i reklam; Konsumentbeteende; marknadsföring; reklam; yngre konsumenter;

    Abstract : Purpose: The purpose of this thesis is two folded: firstly to do a content analysis on how consumers older than 55 years (Zoomers) are portrayed in advertisements in the largest Swedish magazines, and secondly, to uncover what perceptions of this portrayal that older and younger consumers have. Background: The population of the world is growing older, and thus older consumers (+55) are a large and rapidly growing group of the population which also are strong in purchasing power. READ MORE