Essays about: "Green Marketing"

Showing result 11 - 15 of 50 essays containing the words Green Marketing.

  1. 11. Framgångsrik parkförvaltning : inspirerande vägledning från små kommuner med stora ambitioner

    University essay from SLU/Department of Landscape Architecture, Planning and Management (from 130101)

    Author : Kajsa Nilsson; Elin Svensson; [2017]
    Keywords : parkförvaltning; Enköping; Sävsjö; Laholm; Sölvesborg; perenner; fickparker; gestaltning; anläggning; skötsel;

    Abstract : Parkförvaltningar i Sverige kämpar ofta i motvind på grund av allt lägre resurser, minskat inflytande i den kommunala verksamheten, ökad privatisering av parkmark och ansvar, samt brist på kunnig personal. Trots detta har flera kommuner kunnat utveckla sina parker på ett enastående sätt. READ MORE

  2. 12. Produktlansering i skogsmaskinsektorn : kundvärdet av sågenheten R5500

    University essay from SLU/Dept. of Forest Products

    Author : Christoffer Stampe; [2017]
    Keywords : innovation; kapsprickor; kundnöjdhet; JPS Teknik; skogsteknologi; skördaraggregat;

    Abstract : Utveckling av ny och effektivare skogsteknik är en del av lösningen för att möta de klimatförändringar jorden står inför. Men detta kan vara en svår uppgift. Av alla produkter som lanseras på marknaden uppskattas endast 10 % överleva. READ MORE

  3. 13. Credibility of Green Marketing in the Fast Fashion Industry

    University essay from Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan; Högskolan i Jönköping/Internationella Handelshögskolan

    Author : Olivia Hagman; Ida Segerqvist; Sofie Wahlström; [2017]
    Keywords : ;

    Abstract : Purpose - Existing literature about consumer perception has received substantial notice in the field of psychology. However, less is known about consumer perception of green marketing. To address this absence, this thesis aims to investigate how credible consumers perceive green marketing to be, in the context of the fast fashion industry. READ MORE

  4. 14. Green Marketing - The impact on consumer-based brand equity : a quantitative study among the Swedish Generation Y in the fashion clothing industry

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF); Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Danial Ahmad; David Magariños; [2017]
    Keywords : Green marketing-mix; Consumer-based brand equity; Attitude-behaviour gap; Generation Y;

    Abstract : Introduction: Recent trends have shown a steady growth regarding environmental concerns along with the pro-environmental attitudes among the consumers, yet a contradicting behaviour is observed in the purchase of environmentally friendly products, giving birth to the phenomena of attitude-behaviour gap. A fair amount of researchers have studied this attitude-behaviour gap over the recent years, investigating this very inconsistency in order to present a solution. READ MORE

  5. 15. Small green farm shops on the countryside and their green marketing strategies : A cross case study of how and why small green Swedish farm shops work with green marketing strategies to interact with potential customers

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap; Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Rebecka Lorentzson; Sofia Kullberg; [2017]
    Keywords : marketing mix; farm shop; green marking; green customers;

    Abstract : This thesis examines how small green Swedish farm shops are using green marketing and why customers are buying from small green farm shops. To examine this, two farm shops were chosen based on specific criteria; Gudmundsgården and Skrea Ost. READ MORE