Essays about: "Green Marketing"

Showing result 11 - 15 of 161 essays containing the words Green Marketing.

  1. 11. The influences on consumers’ decision to fly or not to fly

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi; Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Johanna Gullbrandsson; Ludwig Löfkvist Andersson; [2020]
    Keywords : Flight-shame; consumer behaviour; climate debate; aviation industry; travel; transportation;

    Abstract : Over the years, the consumption of airplane travels has increased, and the aviation industry is seen as one of the fastest growing sources for greenhouse gases. As a result, the climate debate has intensified and the phenomenon “flight-shame” has been introduced which has contributed to more environmental awareness. READ MORE

  2. 12. Constructing sustainable development : a content analysis of the green policies on the tea industry at Jingmai Mountain region, Yunnan Province, China

    University essay from Lunds universitet/LUCSUS

    Author : Guyu Dai; [2020]
    Keywords : Sustainability Science; Local sustainability; Green Development; Content Analysis; Policy Studies; Tea Industry; Jingmai Mountain region; Social Sciences;

    Abstract : Sustainable development at the local level is greatly impacted by policymaking. In China’s Jingmai Mountain region, the sustainable development policies are centred mostly around the tea industry, due to the social and environmental dynamics surrounding tea in that region. READ MORE

  3. 13. Keen to be green? Consumer perceptions of green advertising in the skincare industry : Consumer perceptions of green advertising in the skincare industry

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik; Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Lana Rasool; Lisa Eriksson; [2020]
    Keywords : Green advertisements; green perceived risk; green trust; green skincare; green marketing; green content.;

    Abstract : Date: 2020-06-09 Level: Master thesis in Business Administration, 15 cr  Institution: School of Business, Society and Engineering, Mälardalen University  Authors: Lisa Eriksson (91/08/31) Lana Rasool (97/02/23)  Title: Keen to be green? Consumer perceptions of green advertising in the skincare industry Tutor: Konstantin Lampou Keywords: Green advertisements, green perceived risk, green trust, green skincare, green marketing, green content.  Research- questions: How do consumers perceive green content in advertisements?  What aspects create perceptions of trust? What aspects create perceptions of risks? Purpose: The purpose of this study is to explore how consumers perceive green advertising practices in the skincare industry and what aspects affect perceptions of trust and risks. READ MORE

  4. 14. Coming Clean : An exploratory study of sustainable consumption and clean label consumer motivations

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Jennifer Gilchrist; Hannah Edgren; [2020]
    Keywords : Sustainable consumption; Sustainable products; Green marketing; Clean labels; Censydiam;

    Abstract : Background: The food industry has become one of the key actors in today’s sustainability equation. Consumers are becoming more conscious than ever before, putting more thought into ingredients and packaging. The number one trend of 2020 is clean label food, thus inviting for research within this specific field. READ MORE

  5. 15. How do companies communicate sustainability through Online Platforms? : A multiple case study of three companies that perform sustainably.

    University essay from Jönköping University/IHH, Företagsekonomi; Jönköping University/IHH, Företagsekonomi

    Author : Judit Surribas; Marc Orozco; [2020]
    Keywords : Sustainability; Social Media; Communication; Green Marketing; Online platforms.;

    Abstract : Background: Online platforms have nowadays been more developed and used by the population. For this reason, companies use to share more information through them. Moreover, the interest in sustainability also increases by people. Therefore, companies are trying to communicate sustainability through different techniques and actions. READ MORE