Essays about: "Hedonic"

Showing result 26 - 30 of 254 essays containing the word Hedonic.

  1. 26. Tick tock, tick tock : A qualitative study of how millennials impulse buying behavior is influenced by limited-time promotion in Sweden

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Victoria Petersson; Frida Brink; [2022]
    Keywords : Consumer decision making behavior; Impulse buying behavior; Online impulse buying behavior; Limited-time promotion; Millennials; Sweden;

    Abstract : In recent years, the sales promotion techniques provided by marketing strategies has increased and has become an important factor in the fashion industry. In todays society customers have more knowledge and easier access to information online. READ MORE

  3. 27. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
    Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

    Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE

  4. 28. Indian consumers' Purchase Intentions and Behavior : A Qualitative study on sustainable second-hand fashion consumptions

    University essay from Uppsala universitet/Institutionen för samhällsbyggnad och industriell teknik

    Author : Kesavan Madhavan; [2022]
    Keywords : Consumer behavior; Second-hand shopping; Purchase Intentions; Theory of Planned Behavior; sustainable consumption; fashion resale industry;

    Abstract : Recent years have witnessed growing consumer interest in sustainable fashion and circular economy trends that focus on the make, use, and recycling. In several developed countries, consumers are more willing towards second-hand consumption. In India, the consumer attitude towards second-hand shopping has been slightly negative for several reasons. READ MORE

  5. 29. Valuing Differential Privacy : Assessing the value of personal data anonymization solutions, specifically Differential Privacy-solutions, for companies in the mobility sector

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Axel Andersson; Sebastian Borgernäs; [2022]
    Keywords : differential privacy; hedonic pricing method; logistic regression; GDPR; privacy regulation; valuation; risk assessment; valuing emerging technologies; valuing non-market goods and services; mobility;

    Abstract : This paper aims to determine the value of the product based on the mathematical concept of Differential Privacy, by assessing the value of the business opportunities it enables and the value of the possible GDPR-fines it prevents. To delimit the scope of the research the analysis will focus on what the value of personal data is for companies within the mobility sector. READ MORE

  6. 30. Property pricing around nuclear power plants : The case of three Swedish counties

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Frida Hellman; Dennis Oredsson; [2022]
    Keywords : Hedonic pricing; property pricing; nuclear power plants;

    Abstract : The purpose of this essay is to perform an empirical test of the hypothesis that distance to an operative nuclear power plant will affect property pricing. The focus is on three counties in Sweden that have nuclear power plants. The hedonic pricing method is employed to fulfill the purpose. READ MORE