Essays about: "Hofstede s model"

Showing result 6 - 10 of 44 essays containing the words Hofstede s model.

  1. 6. How Svenska Spel, BET365 and MGM develop message content due to the effects of legislation and cultural behaviour

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Emil Granath; August Carlander; [2020]
    Keywords : Culture; Consumer behavior; Message content; Legislation and Betting;

    Abstract : Research questions: What role do culture and legislation have when it comes to the message content of betting companies? Do the culture and legislation influence the companies to use either emotional or rational marketing? Do culture and legislation influence the companies to use either hard or soft-sell in marketing? Purpose: The intention of writing this paper is to give the reader a full concept on the market of betting/gambling and get an explanation of how the changes in communication can differ in the Swedish, British and American markets depending on legislation barriers and cultural diversity. We strive to build a more comprehensive explanation of how these factors influence Svenska Spel, Bet365, and MGM to use either an emotional or rational marketing strategy and a hard- or softselling approach when they construct a favorable message content. READ MORE

  2. 7. The Role of Organisational Culture in Shaping and Ensuring Information Security Compliance

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Alisa Ilina; Michael Jenka; [2020]
    Keywords : cybersecurity; corporate culture; information security awareness; information security compliance; digital maturity; compliance intention factors; parochialism; Business and Economics;

    Abstract : Purpose: This bachelor thesis examines the impact of organisational culture on the adherence to Information Security (hereinafter IS) protocols (IS compliance) and the crucial factors leading to varying levels of consistency in information security awareness (hereinafter ISA) between organisational departments while considering the unique Swedish cultural qualities. Methodology: This thesis reaches its conclusion through a series of primary and secondary data collection procedures. READ MORE

  3. 8. The effects of cultural differences on business communication : A study in OnlineFactory.asia

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Fanny Odell; Victoria Näsberg; [2020]
    Keywords : cultural differences; culture; communication; business communication; Hofstede; Shannon-Weaver model; negotiation; globalization; language barriers.;

    Abstract : Cultural differences have always been the ground to barriers within communication. Due to globalization this is becoming an increasingly important aspect of how business communication is done.  Therefore, there is a need for organizations to have the skillset to deal with the cultural differences that a cross-cultural business environment entails. READ MORE

  4. 9. Cross-Cultural Comparative Study of Entrepreneurial Leadership Traits Among Brazil and China in Small Businesses

    University essay from Högskolan i Halmstad/Akademin för ekonomi, teknik och naturvetenskap

    Author : Ana Clara Mueller Meirinho; Li Mengting; [2019]
    Keywords : Entrepreneurial leadership; Leader traits; Hofstede’s 6D Model; Small Business; Cross-Cultural leadership; Brazil; China;

    Abstract : Title: Cross-Cultural Comparative Study of Entrepreneurial Leadership Traits Among Brazil and China in Small Businesses Authors: Ana Clara Mueller Meirinho and Li Mengting Level: Master Thesis, 30 hp Keywords: Entrepreneurial leadership, Leader traits, Hofstede’s 6D Model, Small Business, Cross-Cultural leadership, Brazil, China. Background: Entrepreneurship is important among all the countries for the growth and prosperity of nations due to movement of economic activities that they generate. READ MORE

  5. 10. Where do we draw the line? : how far different cultures are willing to adopt the concept of the sharing economy

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Tim Hammarlund; Viktor Sjunnesson; [2019]
    Keywords : Sharing economy; Hofstede; culture; national culture; cultural dimensions; sharing;

    Abstract : In the recent decades a new type of economic system based on collaborative consumption has increased in popularity. The new cost competitive model challenges the traditional business model that has fueled the hyper consumption, which the 20th century is known for. READ MORE