Essays about: "IKEA CONSUMER"

Showing result 1 - 5 of 43 essays containing the words IKEA CONSUMER.

  1. 1. Customer Journey in the Concept Store: An Analysis of Touchpoints and Journey Integration

    University essay from Lunds universitet/Institutionen för tjänstevetenskap

    Author : Tatev Nazaryan; Seo Hyun Chang; [2023]
    Keywords : customer experience; customer journey; customer journey touchpoints; concept store; journey integration dimensions; retail; new retail format; Social Sciences;

    Abstract : Date: May 15, 2023 Keywords: customer experience, customer journey, customer touchpoints, concept store, journey integration dimensions Project Purpose: The following study aims to enhance understanding of how customers experience different touchpoints within the concept store throughout each stage of the customer journey, as well as, explore existing and new dimensions of the customer journey integration. Theoretical Framework: The following study adopts the theory of customer journey since it helps to understand what touchpoints customers interact with throughout each stage of their journey that helps to shape their experiences. READ MORE

  3. 2. Community members on the wall, are you more in love after all? : The differences between community members and non-members brand love, brand loyalty and purchase intentions

    University essay from Linköpings universitet/Institutionen för ekonomisk och industriell utveckling; Linköpings universitet/Filosofiska fakulteten

    Author : Filippa Sandberg; Josephiene Dogan; [2023]
    Keywords : Marketing;

    Abstract : Background: Social media is growing bigger and bigger by the day, and it wasn't that many years ago that it was first introduced to the world. Along with social media, the marketing world has changed immensely and one of the things that have been added over the years is social media-based brand communities that are groups of people that forms online to support or discuss a certain brand. READ MORE

  4. 3. WECALC : The Design for Understanding Short and Long Term Value of  Laundry Appliances Before Purchase Decision

    University essay from Linnéuniversitetet/Institutionen för design (DE)

    Author : Morvarid Momayezan; [2022]
    Keywords : Scandinavia; Decision-making; Sustainable consumption; Laundry; household appliances; UX design;

    Abstract : This project focuses on the design of interfaces that promote sustainable purchases of laundry appliances (washing machines, and dryers) in Scandinavian countries through raising the consumer’s knowledge about the short and long-term value of sustainable products. The research part is accomplished in collaboration with IKEA and three other master students with business and design backgrounds. READ MORE

  5. 4. Recycling methods for glass fibre-reinforced plastic polymers : Glass fibre composites in a circular economy?

    University essay from Lunds universitet/Centrum för analys och syntes

    Author : Hanna Karlsson; [2022]
    Keywords : Composites; Glass; Fibre; Reinforced; Recycling; Circular economy; Circularity; Reinforcement; Plastic; Polymer; End-of-life; Reuse; Waste; Materials Chemistry; Chemistry;

    Abstract : The reinforced composite industry is expanding. This raises the need for more sustainable resource use and waste management. A concept to combat both is circularity, creating a loop between the raw resources and the waste. Two important parts of circularity are recycling and reusing. READ MORE

  6. 5. Influencing consumer behavioural intentions: Reducing household water consumption

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Daria Granina; [2022]
    Keywords : Emotional and Rational Communication; Advertising Appeals; Intention to Behave Sustainably; Message Tailoring; Persuasive Sustainability Communication; Strategic Communication; Elaboration Likelihood Model; ELM; Theory of Planned Behaviour; TPB; Social Sciences;

    Abstract : Although the topic of sustainability communication has been extensively studied since the 1970s, there remain gaps and contradictions, e.g. the effectiveness of communication strategies for influencing individual pro-environmental behaviour change. READ MORE