Essays about: "IPA"

Showing result 21 - 25 of 69 essays containing the word IPA.

  1. 21. LYFT - A Feminine Alternative for Snus : An Exploratory Study of Consumer Perceptions of Gendered Brands

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Cilla Palmroos; Samuel Bengtsson; [2021]
    Keywords : Brand Gender; Brand Love; Gender Congruence; Snus;

    Abstract : Background:Brand gender is the set of human personality traits associated with masculinity and femininity applicable and relevant to brands. Brand gender perceptions can be affected through a range of different marketing techniques, to attract specific customers, and positively influence their consumer-brand relationships and their brand equity. READ MORE

  3. 22. Teaching listening comprehension in upper secondary schools : An interview study about teaching strategies

    University essay from Högskolan Dalarna/Engelska

    Author : Helena Eriksson; [2021]
    Keywords : Scaffolding; listening comprehension; English teaching; ESL; EFL; sociocultural learning;

    Abstract : The aim of this thesis is to examine what strategies teachers use when they teach listeningcomprehension in order to develop student’s listening skills, and especially if and how they usescaffolding in their teaching. To examine this, seven upper secondary school teachers inSweden were interviewed about their listening comprehension teaching. READ MORE

  4. 23. Analysis of Consumers' Attitudes Towards Sustainability Communication of H&M

    University essay from Jönköping University/HLK, Medie- och kommunikationsvetenskap

    Author : Umar Zaidi; [2021]
    Keywords : Consumers’ attitudes; perception; brand sustainability; communication; sustainability claims; environment; eco-friendly; H M; consumers’ trust.;

    Abstract : With the growing trend of the manufacturing of sustainable products by the apparel brands, the eco-friendly consumers are becoming more interested in knowing the brands’ sustainability communication and their claims. This study has taken the Katz’s attitude functions theory as a framework to better understand the factors which can help in calculating the consumers’ attitudes towards the sustainability communication of H&M, the leading apparel brand of Sweden. READ MORE

  5. 24. A hopeful study of hop : agronomic performance historically cultivated hop varieties grown in Uppsala

    University essay from SLU/Dept. of Soil and Environment

    Author : Ida Elisabeth Mackegård; [2021]
    Keywords : hops; feral hops; α – acid; β – acid; essential oil; development stages;

    Abstract : Historically cultivated grown hop usually have an early maturation, this is important for developing α and β – acid. In addition, these varieties often come with an interesting history and have the potential to give the local beer an even more local connection. READ MORE

  6. 25. Brace yourself, Gen Z is coming! : A qualitative study about Swedish Generation Z’s leadership preferences in entry-level jobs.

    University essay from

    Author : William Elias; Daniel Johansson; Oscar van de Voort; [2021]
    Keywords : Generation Z; Gen Z; Entry-level jobs; Workforce; Full-range leadership theory; Transformational leadership; Transactional leadership; Laissez-Faire leadership;

    Abstract : Background: In recent years, a new generation has rapidly entered the workforce and when this happens it is assumed that some level of disruption will come along. Since Generation Z have only been in the workforce for short amount of time, there is a lack of crucial research regarding their perceived experiences. READ MORE