Essays about: "Identity Creation"

Showing result 11 - 15 of 265 essays containing the words Identity Creation.

1. 11. The Popular Phenomenon of YouTube Reaction Videos: A Case Study on ‘REACT’

   University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

   Author : Carolina Carrêlo; [2023]
   Keywords : YouTube; Reaction Video; Uses and Gratifications Theory; Voyeurism; Mediated Voyeurism;

   Abstract : A growing percentage of this content consists of reaction videos, a new type of user- generated content that has been on the rise within this social media platform, in which individuals record themselves reacting to any sort of content. This paper aims to explore the dynamics involved in this type of content, not only from the perspective of the creator but also from the angle of the viewer, to try and understand what leads to the popularity of these videos. READ MORE

3. 12. Identity Construction in Populist Rhetoric : A discourse analysis on speeches made by Orbán between 2014 and 2023

   University essay from Linnéuniversitetet/Institutionen för statsvetenskap (ST)

   Author : Linnea Dahlberg; [2023]
   Keywords : Populism; Discourse; Hungary; Orbán;

   Abstract : There is no secret that Hungary is one of the many countries in Europe where right wing populism have taken hold. Fidesz, the leading party, with Victor Orbán as party leader got a majority vote in 2010 and have not let up their power since. Populism, as disputed as the concept is, have certain core parts that most scholars can agree on. READ MORE

4. 13. Creation of identity value in video advertising: Performing identity myths of stigmatized groups of society

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Antonia Pumarino; [2023]
   Keywords : Identity value; identity myth; personification; discourse advertising; social tensions; cultural branding; critical discourse analysis; Social Sciences;

   Abstract : Brands have changed their approach to advertising, instead of offering products, nowadays they offer ways of living and seeing the world. To do so, they own a symbolic language which is embodied in advertising discourse. Brands aim to create more profound relationships with consumers and to concretise it, they have a variety of strategies at hand. READ MORE

5. 14. Navigating the Evolving World of Fashion In-Game Advertising

   University essay from Uppsala universitet/Medier och kommunikation

   Author : Evgenia Maria Botini; [2023]
   Keywords : gamification; in-game advertising; fashion advertising; consumer behavior; metaverse;

   Abstract : Abstract This study addresses gaming as an interactive digital advertising tool, aiming to explore its effectiveness in digital marketing overall and to examine its impact on digital marketing for the fashion industry in particular. Purpose The purpose of this paper is to present an analytical framework for explaining the appeal of games for fashion brand advertising. READ MORE

6. 15. Exploring the Intersectional Dimensions of Urban Green Spaces : A Study in the Holma Neighborhood of Malmo, Sweden

   University essay from Malmö universitet/Institutionen för Urbana Studier (US)

   Author : Saba Moeini; [2023]
   Keywords : ;

   Abstract : This thesis serves as an introductory phase to a research project that aims to explore the intersectional dimensions of urban green spaces in the Holma neighborhood of Malmo, Sweden. By adopting a multi-faceted approach, the study delves into various interconnected themes, including intersectionality, spatial justice, neoliberal planning, the right to the city, green spaces, sensory ethnography, and the potential of community mapping. READ MORE