Essays about: "Identity Creation"

Showing result 16 - 20 of 265 essays containing the words Identity Creation.

1. 16. Land grabbing in Ghana - A false promise? : Neo-colonialism or a development opportunity?

   University essay from Jönköping University/HLK, Globala studier

   Author : Olivia Albers; Suhuur Anwar Muhammed; [2023]
   Keywords : : Land grabbing; Neo-colonialism; Development opportunity; Ghana; Brong-Ahafo; Ashanti; Volta; Customary land tenure system; Nkrumah;

   Abstract : A global land rush developed during the last decade, spared primiarly by the sharp rise inglobal food prices between 2007 and 2008. The inceased international food prices resulted inincreased interest from foreign actors to invest in agricultural land in developing countries inthe global south. READ MORE

3. 17. Echoes of the past: A Qualitative Study on Personal and Historical Nostalgia and their Impact on Consumer Identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Filippa Möller; Linnéa Wrobel; [2023]
   Keywords : Nostalgia; personal nostalgia; historical nostalgia; Consumer Culture Theory CCT ; Belk; Goffman; Holt; identity; identity myths; self-presentation; possessions; consumption; Business and Economics;

   Abstract : Thesis Purpose: The purpose of this study is to explore young consumers' identity creation in the context of nostalgic consumption and marketing. The study seeks to deepen the understanding of how young consumers construct their identities by exploring the impact of two forms of nostalgia, personal and historical. READ MORE

4. 18. The Impact of Social Media inTourist Identity Creation : A netnographic study of travel posts on Cyprus

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Anna Buter; [2023]
   Keywords : Tourist identity; Visual content; Social media; Netnography;

   Abstract : Two years after the COVID-19 pandemic it appears that the consumer behaviour oftourism is returning to pre-pandemic unsustainable behaviour. Whereas scholarscontinually stress that tourism needs to transform if it is to remain a viable option forfuture generations. READ MORE

5. 19. Attracting Talent in North of Sweden : A qualitative study on the extent of Person-Organization Fit and Employer Branding for the purpose of talent attraction

   University essay from Umeå universitet/Företagsekonomi

   Author : Olivia Andersson; Zara Karbalai; [2023]
   Keywords : Talent; talent management; talent management lifecycle; talent management process; Attracting; attracting talent; attracting talent management; Employer branding; Employer branding and talent management; Employer branding and P-O fit; Employer branding and attraction; North; North of sweden; talent north of Sweden; P-O fit; P-O fit and talent management; P-O fit and employer branding; Context; Context and strategy; Talent attraction and context; global talent management;

   Abstract : Companies in the North of Sweden are expressing big difficulties to acquire the right competency and the right people to fill voids in their organization. The purpose of this research paper was to gain an understanding of how companies in the north work with selected contributing factors, affecting their ability to attract talent. READ MORE

6. 20. The Friend, the Influencer, the Lawyer: a Qualitative Case Study of IKEA’s Identity Expressions on Facebook

   University essay from Lunds universitet/Institutionen för strategisk kommunikation

   Author : Sara Fregert; [2023]
   Keywords : Organizational communication; Corporate identity; Organizational identity; Sensemaking; Impression management; Marketing; Social media; Identification; Social Sciences;

   Abstract : With the increased loss of control over the organizational identity (OrI) in social media, research has started to encourage organizations to hand over control of the OrI to the creation and distribution of stakeholders. This has created challenges for the strategic communicator in managing the OrI internally, as the employees adapt to the OrI in the mind of the stakeholder rather than the OrI set by the dominant coalition. READ MORE