Essays about: "Internal Brand Communities"

Showing result 1 - 5 of 6 essays containing the words Internal Brand Communities.

1. 1. Impacts of COVID-19: Funding Business Operations and Adapting Marketing Strategies

   University essay from Umeå universitet/Företagsekonomi

   Author : Sejin Hahn; Sarafat Hossain; [2021]
   Keywords : Adaptation; Crisis Management; Financial Liquidity; Access to Capital; Government Aid; Alternative Finance; Marketing Strategy; Resource-based View RBV ; Customer-Centric; Stakeholder View; Brand; Authenticity; Knowledge; Capabilities; Marketing Management; Marketing-Finance Interface; Paid Marketing; Organic Marketing; Customer Loyalty; Community; Decision-Making;

   Abstract : Purpose -- Given the enduring COVID-19 pandemic, this thesis set out to reveal an updated perspective of the service-oriented small business experience, particularly in their access and choice of financial resources to fund operations and adapt marketing strategy. By the time this study started, it was clear which businesses had been rising with the new tides of swelled categorical demand vs. READ MORE

3. 2. Internal Branding in a Competency-Based Organisation : A qualitative study on the influence of a competency-based approach on internal brand commitment

   University essay from Umeå universitet/Företagsekonomi

   Author : Tove Näsman; Nils Hellström; [2019]
   Keywords : Competency; Competency Based Approach; Competency Based Models; Internal Branding; Internal Communication; Internal Brand Communities; Person- Organisation-Fit; Internal Brand Commitment; Employee Lifecycle;

   Abstract : In the business environment of today, competency-based organisations with a people- centric focus are at large becoming the norm and replacing task-based firms. This shift is driven by the benefits which the organisation can gain from leveraging the skills, attitudes, values and behaviours of its staff, through a competency-based approach (CBA). READ MORE

4. 3. Regulating the (E)Uterus - Epistemic Communities in the European Medicines Agency and the case of ellaOne

   University essay from Göteborgs universitet/Statsvetenskapliga institutionen

   Author : Lena Caspers; [2016-07-05]
   Keywords : ;

   Abstract : EU institutions increasingly rely upon opinions from scientific experts in decentralised agencies as the basis for EU-level legislation. At the same time, the role of private actors as drivers of integration is becoming more important as the availability of goods and services on the internal market depends upon proactive behaviour on their part. READ MORE

5. 4. The Reasons Behind Corporate Philanthropy (CP). Creating Brand Value by CP. : A multiple case study from Sweden and Finland

   University essay from Umeå universitet/Företagsekonomi

   Author : Anna Tretjakova; Olli Nurkkala; [2012]
   Keywords : Corporate Social Responsibility; CSR; Corporate Philanthropy; CP; stakeholders; philanthropy; sustainability; social responsibility; branding; internal branding; external branding; business ethics;

   Abstract : Everyday Corporate Social Responsibility (CSR) plays a bigger role in companies’ work. People become more aware of how different organizations take care of their network. Certain consumer groups have expectations from companies’ CSR work, and they are willing to pay more for the brands of these firms compared to others. READ MORE

6. 5. Branding National Identity

   University essay from Lunds universitet/Sociologi

   Author : Anamaria Georgescu; Andrei Botescu; [2004]
   Keywords : Sociology; Sociologi; Social Sciences;

   Abstract : The following thesis, "Branding national identity", authored by Anamaria Georgescu and Andrei Botescu, attempts to develop a multidisciplinary perspective on a particularly new topic raised by marketing and advertising. Several theoreticians in the field discern the matter as a strategy of "fighting globalisation with its own weapons" (Simon Anholt, 2002). READ MORE