Essays about: "Independent media"

Showing result 6 - 10 of 156 essays containing the words Independent media.

1. 6. Social Media Influence on Business Performance within B2B Marketing Companies : A qualitative study on social media use and its influence in the context of lead generation

   University essay from Umeå universitet/Företagsekonomi

   Author : Alice Lindqvist; Matilda Bodell; [2023]
   Keywords : SME; B2B marketing; Social media; Business performance; Lead generation;

   Abstract : The use of social media is constantly increasing and digitalization is becoming a bigger and bigger part of both individuals' and companies' daily life. In turn, customers' expectations of companies working within the social media environment are increasing in phase with digitalization. READ MORE

3. 7. To what extent has the European Endowment for Democracy facilitated the growth of an ecosystem of independent media organisations in Lebanon? (2017-2023)

   University essay from Stockholms universitet/Institutionen för ekonomisk historia och internationella relationer

   Author : Kaia Madeleine Corbett Nisser; [2023]
   Keywords : European Union; Lebanon; civil society; media; democracy;

   Abstract : This thesis investigates the relationship between the ecosystem of independent media organisations in Lebanon, and their relationship to the European Union, specifically the European Endowment for Democracy. The analysis follows a trajectory starting from Beirut all the way back to Brussels, the lens of focus widening as it reaches its conclusion. READ MORE

4. 8. The Nexus of Media and Civic Engagement in India - A Quantitative Study

   University essay from Lunds universitet/Ekonomisk-historiska institutionen

   Author : Kesa Fatima; [2023]
   Keywords : Civic Engagement; Media Consumption; Media Confidence; Agenda-Setting Theory; Democracy; India; Social Sciences;

   Abstract : The world’s largest democracy, India, is experiencing dwindling civic engagement. Amongst a plethora of factors that could explain this phenomenon, this study has chosen to explore the role of media. READ MORE

5. 9. Finding The Perfect Influencer-Brand Fit: A quantitative study on how the combination of social media influencer type and brand type affects the success of an influencer collaboration.

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Alice Fransson; Emilia Köping-Höggård; [2023]
   Keywords : Influencer marketing; Perceived fit; SMI types; Influencer-brand fit; Luxury brands;

   Abstract : In recent years, the use of influencer marketing as a marketing tool has become increasingly popular. With the growth of influencer marketing, different social media influencer (SMI) types have emerged. Previous literature has explored the favorability of one SMI type over another, but none have incorporated brand type as a moderator. READ MORE

6. 10. "The power of eWOM and online reviews on Generation Z" : A quantitative study about to what degree eWOM and online reviews influence Generation Z's purchase intention regarding interior design in Sweden.

   University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

   Author : Lizette Hughes; Persson Maria; [2023]
   Keywords : Generation Z; eWOM; WOM; Online reviews; Social media; Interior design; Consumer behaviour; Digital marketing; Purchase intention; Credibility; E-commerce; Referral marketing; Sweden;

   Abstract : Title: The power of eWOM and online reviews on Generation Z - a quantitative study about to what degree do eWOM and online reviews influence Generation Z’s purchase intention regarding interior design in Sweden. Background: This thesis explains the influence of electronic word of mouth (eWOM) and online reviews on the purchasing intention of Generation Z, the world's largest consumer group, within the interior design industry in Sweden. READ MORE