Essays about: "Independent media"

Showing result 16 - 20 of 156 essays containing the words Independent media.

  1. 16. A Quantitative research on customer satisfaction within online second hand shopping

    University essay from Linnéuniversitetet/Institutionen för marknadsföring och turismvetenskap (MTS)

    Author : Johanna Lindgren; Olivia Nordblad; [2023]
    Keywords : Customer Satisfaction; Perceived Quality; Customer Expectations; Trust;

    Abstract : Technology is moving forward, as well as the problem with the fast fashion industry. Hence, second hand online shopping is growing because of this. READ MORE

  2. 17. Viral Vibes: Mastering Music Marketing on TikTok - A quantitative analysis of consumer journeys from TikTok to music streaming services

    University essay from Lunds universitet/Institutionen för strategisk kommunikation

    Author : Hannah Höijer; Julia Nordin Kehlmeier; [2023]
    Keywords : awareness; consideration; conversion; viral marketing; co-creation; UGC; TikTok; social media; strategic communication; Social Sciences;

    Abstract : This bachelor’s thesis aimed to investigate what drives the conversion of music from TikTok to streaming services amongst TikTok users. The study is based on marketing funnel models, such as AIDA and the simplified funnel including the three steps: awareness, consideration, and conversion. READ MORE

  3. 18. Are our Hedonic Motivation and Emotions Triggered by Influencers’ Monetary Sales Promotions to Impulse Buy Online? : An explanatory study

    University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

    Author : Bianca Marin; Michelle Bergström; Anneli Memisevic; [2022]
    Keywords : Social Media Influencer; Monetary Sales Promotion; Hedonic Motivation; Pleasure; Arousal; Impulse Buying Online;

    Abstract : Background: Social media influencers provide their followers with different monetary sales promotions to increase purchases by the brands they endorse. Hedonic motivation and emotions initiate each other and are fulfilled through consumers' need to act. As a result, monetary sales promotions will encourage consumers to buy unplanned purchases. READ MORE

  4. 19. The Role of US Foreign Policy, 2013-2022, In the Construction of the Media Image of Sweden

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Joel Åberg; [2022]
    Keywords : Media Framing; Media Image; Nation Branding; US Politics; Foreign Reporting; Quantitative Content Analysis;

    Abstract : Reports of smear campaigns and manipulated narratives about Sweden unfolding online, following a few derogatory comments by US President Donald Trump (2017-21), provided this thesis with three research aims. (1) To investigate the framing of Sweden in some of the most influential US newspapers, (2) to examine the agenda-setting role and influence of the president through US foreign policy, (3) to construct a comprehensive US media image of Sweden. READ MORE

  5. 20. Investigating the use of Semiconductor Nanowires for Neural Networks

    University essay from Lunds universitet/Synkrotronljusfysik; Lunds universitet/Fysiska institutionen

    Author : Alfredo Serafini; [2022]
    Keywords : FDTD method and simulation; optical broadcasting neural network; optical communication of nanowires; sub-wavelength absorption.; Physics and Astronomy;

    Abstract : In this work, we intend to employ nanowires for the realisation of an artificial neuron which can be used to design a neural network that will guide the new generation of non-von Neumann architectures such as Neuromorphic Computing. Possible applications are strongly related to Neuromorphic architectures and artificial intelligence, such as high-performance computers, robotics hardware and autonomous drones. READ MORE