Essays about: "Independent media"

Showing result 11 - 15 of 156 essays containing the words Independent media.

1. 11. I don't want your apology

   University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

   Author : Amanda Stenberg; Clara Carlberg; [2023]
   Keywords : Transgression; Social Media Influencer; Endorsing brands; Response strategy; Mortification strategy;

   Abstract : Social media influencer (SMI) transgressions when endorsing brands have become a current topic and various SMI-related scandals have gained massive media coverage in the past decade. SMIs themselves face backlash and a damaged personal brand image and the endorsing brands express either support or dissociation, through termination of contracts with the endorsed influencer. READ MORE

3. 12. A Sane Voice amidst the Madness : The Prehistory of the 2023 World’s Stance on the Verge of a Nuclear War between the East and the West as a Logical Aftermath of the Post-Cold War History. How and Why Do We End Up in a State of a Cold War Again?

   University essay from Uppsala universitet/Teologiska institutionen

   Author : Vasil Shaptun; [2023]
   Keywords : Cold War; NATO; Russia; Post-Cold War; USA;

   Abstract : “I know not with what weapons World War III will be fought, but World War IV will be fought with sticks and stones.” ― Albert Einstein Today we live in very interesting times for researchers but at the same time very dangerous for the whole human existence and our planet. READ MORE

4. 13. Static or Dynamic: An experimental study : The Impact of animation principles on user engagement on LinkedIn

   University essay from Jönköping University/Tekniska Högskolan

   Author : Stina Freid; Alexandra Gredeus Ampuero; [2023]
   Keywords : Engagement; Motion Graphics; 12 Basic Animation Principles; Digital Marketing; LinkedIn; Social Networking Sites; Organic Posts; Nudges; Dynamic Posts; and Static Posts;

   Abstract : Engagement. This has become a key concept in the field of marketing. The concept of "engagement" is utilized to describe the way users instantly engage with brands using clicks, reactions, comments, and sharing. Brands and advertisers utilize media platforms to increase brand awareness and create customer-engaging content. READ MORE

5. 14. The effect of Instagram influencers' messages on millennials' purchase intentions and factors that influence these effects : A qualitative study on the impact of attitude, social norms, behavior control, trust and risk on purchase intention

   University essay from Högskolan i Skövde/Institutionen för handel och företagande

   Author : Anton Madsen; Sara Mbuyi Tshibangu; [2023]
   Keywords : Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk; Influencers; influencer marketing; Instagram; millennials; purchase intention; TPB; trust; risk;

   Abstract : Purpose : The purpose of this research is to explore the effects of instagram influencers' on millennials' purchase intentions. The aim is to examine how the independent determinants of intentions (attitude, subjective norms, perceived behavioral control) and psychological positive and negative triggers (trust respective perceived risk) influence these effects. READ MORE

6. 15. What are Turnover decision making factors? - A comparative study between Generation Y and Generation X in Sweden on how different factors weigh in the decision to stay or resign from a workplace.

   University essay from Lunds universitet/Institutionen för psykologi

   Author : Ida Karolina Mårtensson; Daria Zemliak; [2023]
   Keywords : Generation X; Generation Y; millennials; generationsomsättning; arbetsplats; generational turnover; workplace.; Social Sciences;

   Abstract : Denna studie genomfördes i Sverige med syftet att erbjuda ett nytt perspektiv på ämnet turnover och hur olika faktorer påverkar beslutet att säga upp sig från jobbet eller stanna kvar. Med detta syfte undersökte studien de sex faktorerna lön och förmåner, miljö, karriärmöjligheter, kollegiala aspekter, meningsfullhet och balans mellan arbete och privatliv, som har ansetts vara några av de mest inflytelserika när man fattade det beslutet att lämna eller stanna kvar på en arbetsplats. READ MORE