Essays about: "Instagram users"

Showing result 11 - 15 of 117 essays containing the words Instagram users.

  1. 11. What is the influence of Social Media advertisements on Millennials and Generation Z consumers' behaviors towards dating Apps? A study of Muzz

    University essay from Jönköping University/Internationella Handelshögskolan

    Author : Marwan Al Rabea; Rami Faour; Solan Shekany; [2023]
    Keywords : TikTok; Instagram; Social Media; Social Media adverts; Advertising Effectiveness; Consumer Behavior Theory; Uses and Gratification Theory; Millennials; Generation Z; Dating apps; Niche Dating Apps; Muzz; Muzmatch Previous name of Muzz .;

    Abstract : Abstract Background: Social media is becoming more prominent each day. Platforms such as TikTok and Instagram are amongst the top six social media platforms used by Generation Z and Millennials (Dixon, 2023; Ceci, 2023). READ MORE

  3. 12. Beyond the hype

    University essay from Handelshögskolan i Stockholm/Institutionen för marknadsföring och strategi

    Author : Dhruv Sharma; Enrique Mridha; [2023]
    Keywords : Influencer marketing; Nano-influencer; Macro-influencer; Paid collaboration; Unknown brand;

    Abstract : Influencer marketing has grown in popularity making it crucial for firms to understand how they should optimize their influencer marketing campaigns. This is an even greater issue for parsimonious unknown brands who tend to have limited resources and, as such, might refrain from employing macro-influencers in their marketing campaigns. READ MORE

  4. 13. Healing the Depressed Self: A Study of Social Media Therapy

    University essay from Uppsala universitet/Medier och kommunikation

    Author : Virginie Behar; [2023]
    Keywords : Social Media; Therapeutic Culture; Therapy; Instagram; TikTok; Depression; Neoliberal Mental Healthcare;

    Abstract : Since 2019, therapy content from both mental health professionals and social media users has proliferated on both TikTok and Instagram, a phenomenon some have called Tiktok and Instagram therapy. This study explores two different facets of social media therapy. READ MORE

  5. 14. "I'm afraid World War Three is inevitable" : A Critical Discourse Analysis of German Social Media Comments on the Russo-Ukraine War

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Astrid Winiker; [2023]
    Keywords : Social Media; Discourse; Russo-Ukraine War; Stereotypes; Sentiment; Prejudice; Russophobia; Refugees;

    Abstract : This thesis presents a critical discourse analysis (CDA) of comments about the Russo- Ukraine war on Facebook and Instagram from February 2022 until March 2023 and points out topics that are dominantly discussed and stereotypes that are used in connection to the war. For this, critical discourse analysis (CDA) was employed as analytical framework and method (Fairclough, 2010). READ MORE

  6. 15. Role of Social Media Presence for Thriving in and Improvement of Brand Awareness in the Fashion Industry of Sweden

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

    Author : Bilal Mehdi; Adnan Kalim; [2023]
    Keywords : social media; Brand Awareness; Demographics; Fashion Industry; Sweden;

    Abstract : Purpose: The purpose of this study was to examine the role of social media presence in thriving in and increasing brand awareness in the fashion retail industry of Sweden. The study investigates how social media usage affects brand awareness in the fashion industry of Sweden. READ MORE