Essays about: "Instagram users"

Showing result 21 - 25 of 117 essays containing the words Instagram users.

1. 21. The Visual Transformation of Security Narratives: Visual Culture of the German Querdenker Movement on Instagram

   University essay from Lunds universitet/Graduate School

   Author : Meriel Olga Ott; [2022]
   Keywords : Querdenker; visual culture; COVID-19; ontological security; identity; Instagram; Social Sciences;

   Abstract : Throughout the COVID-19 pandemic the post-truth and increasingly radicalized anti-vaccine movement has gained worldwide attention as a major opponent of Covid-restricting efforts. In Germany, the anti-vax movement Querdenker have staged several large-scale protests opposing the ’undemocratic’ government. READ MORE

3. 22. Under the Influence : A Qualitative Study of How Social Media Influencers Can Influence Followers on Instagram

   University essay from Jönköping University

   Author : Julia Larsson; Viktoria Niklasson; Lisa Liljegren; [2022]
   Keywords : Instagram; Institutional Theory; Institutional logic; Legitimation; Relationship Marketing; Social Media; Social Media Influencers;

   Abstract : Background: Social media has become a big part of our society. One platform that has had remarkable growth in popularity is Instagram. In Sweden, Instagram had 5.75 million users in 2021. READ MORE

4. 23. Instagram Influencers Impact on Customers' Intention on Purchasing Perfume

   University essay from Jönköping University/Internationella Handelshögskolan

   Author : My Bui; Anh Tran; [2022]
   Keywords : purchase intention; influencer marketing; celebrity endorsements; source credibility; social media influencer; Instagram;

   Abstract : Background: Celebrity endorsements is a marketing strategy that has been long used bymarketers to strengthen brands' reputations. Nowadays, due to the fast growth of socialmedia, number of people using social media increase day-by-day. Hence, the use of digitalplatforms as marketing channel has increasing. READ MORE

5. 24. Active and passive communication and interaction : a netnographic approach to Instagram

   University essay from Jönköping University/JTH, Avdelningen för datateknik och informatik

   Author : Oskar Palmqvist; Mira Pop; [2022]
   Keywords : Social media; active and passive communication; netnography; Instagram; usability; interaction;

   Abstract : Over the years, social media has become the main source of communication for alot of users. It is undoubtedly the easiest and fastest way to reach people from allover the world and build friendships, interact, share content and experiences. Oneof the main platforms with this exact use is Instagram, which is this study’s empiricaldomain. READ MORE

6. 25. The Impact of Instagram Influencers on Consumer Purchasing Intention

   University essay from Mälardalens universitet/Akademin för ekonomi, samhälle och teknik

   Author : Saad Husseino; Las Amin; Nour Kellawi; [2022]
   Keywords : Influencers; Online purchasing intention; Instagram; Online influencer marketing; Trust; eWOM; Generation Z;

   Abstract : Date: (05/01/22)   Level: Bachelor thesis in Business Administration, 15 cr   Institution: School of Business, Society and Engineering, Mälardalen University   Authors: Las Amin, Saad Husseino, Nour Kellawi   Title: The Impact of Instagram Influencers on Consumer Purchasing Intention   Supervisor: Noushan Memar   Keywords: Influencers, Online purchasing intention, Instagram, Online influencer marketing, Trust, eWOM, Generation Z   Research question: What are the impacts of Instagram influencers on online consumer purchasing intentions?   Purpose: The primary purpose of this research is to investigate how social media influencers, otherwise dubbed as “Instagrammers,” particularly impact the online purchasing intentions of buyers and understand the role of Instagram influencers in the different online purchasing trends in organizations that rely on these individuals for their marketing activities in e-commerce.   Method: Qualitative research using focus group method for data collection and analysis. READ MORE