Essays about: "Internal branding"

Showing result 16 - 20 of 113 essays containing the words Internal branding.

1. 16. A Qualitative Study on Online Music Consumption: How do Online Music Consumers Develop Loyalty Towards Musicians as Brands in the Digital Era?

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Simian Yang; Zakariae Fouzbi; [2021]
   Keywords : Brand Loyalty; Digital Consumers; Online Streaming Platforms; Online Social Media; Music Industry; Business and Economics;

   Abstract : Purpose: The aim of this study is to explore and understand how online music consumers develop loyalty towards musicians as brands, along with potential reasons behind that process. Methodology: The study explores the phenomenon of loyalty development of online music consumers towards musicians as brands. READ MORE

3. 17. The role of employer branding onemployee retention. : A study regarding bank organisations abilities to keep current employees.

   University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälle

   Author : Fadomo Hassan; Simon Gelin; [2021]
   Keywords : Banking industry; Employee retention; Employer branding; Employer value proposition;

   Abstract : The Swedish banking industry is constantly exposed to changes, mainly due to the revolutionof digitalisation. Mobilisation is another factor which affects the industry mainly by challengingemployers. The supply in the labour market has increased markedly and the needs of employeesare ever changing. READ MORE

4. 18. Developing a Brand Image on the B2B Market: An case study on the SaaS company PinMeTo

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Alexander Pataki; Mihail Aittokallio; [2020]
   Keywords : SaaS; Brand Image; B2B branding; B2B; B2B Market; Business and Economics;

   Abstract : Developing a Brand Image on the B2B Market: An explorative case study on brand image of SaaS company PinMeTo 2020 BUSN39 A case study on PinMeTo with 7 semi-structured interviews. The purpose of this study is to explore the most important brand image elements for SaaS companies in a B2B market from an internal perspective and determine how they develop a brand image. READ MORE

5. 19. Under Pressure - Tensions in the acquiring firms' corporate brand identity

   University essay from Lunds universitet/Företagsekonomiska institutionen

   Author : Anna-Maria Ostermann; Emma Impeciati; [2020]
   Keywords : Corporate Brand Identity; Merger and Acquisition; Integration; B2B Branding; Tensions; Business and Economics;

   Abstract : Thesis Purpose: The purpose is to explore post-acquisition tensions in a B2B firm's corporate brand identity to better understand why tensions emerge, what effect those tensions have, and lastly, how these tensions may be dealt with, if at all. Methodology: A qualitative multiple case study based on four companies with a constructionist and inductive approach has been executed in this thesis. READ MORE

6. 20. The Strategic side of Global Talent Management : Thematic literature review with a conceptual reasoning

   University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)

   Author : Sofie Ekelöf; Nathalie Lindberg; [2020]
   Keywords : Global Talent management; Strategic Human Resource Management; Internal drivers; Challenges;

   Abstract : Today's organizations face a global talent shortage, where they struggle to find and develop the talents needed to gain a competitive advantage in the global labor market. The war for talent has shifted from a national to a global scale, affecting organizations Human Resource Management strategies. READ MORE