Essays about: "Ioannis Petalidis"

Found 1 essay containing the words Ioannis Petalidis.

  1. 1. Message In A Bottle

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Ioannis Petalidis; Helena Storsten; [2014]
    Keywords : Brand Identity; SME; Brand identity creation; brand personality; organizational identity; brand as a symbol; brand as a product; Business and Economics;

    Abstract : Purpose: The purpose of this study is to gain an understanding on how SMEs can position themselves through brand identity, by investigating their strategic approach to brand identity creation and development. Methodology: This research is based on an exploratory case study with an iterative approach. READ MORE