Essays about: "Jinwan Liu"

Found 1 essay containing the words Jinwan Liu.

  1. 1. Showrooming phenomenon – A grounded theory investigation of the showrooming phenomenon via a customer’s lens

    University essay from Högskolan i Jönköping/IHH, Företagsekonomi

    Author : Boyang Shi; Jinwan Liu; [2018]
    Keywords : Showrooming phenomenon; Customer perspective; Cross-channel consumption behavior; Grounded theory research;

    Abstract : Problem: Showrooming phenomenon refers to the customer behavior of physically experiencing the product in a physical store before purchasing it from online stores. It is becoming increasingly prevalent today and has attracted the interest of academia. READ MORE