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  1. 1. “I Feel so at Home in This Subreddit" : A Netnographic Analysis of the Fan Subreddit r/ThelastofusHBOseries and Its Community-Building Aspects

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Marlene Penn; [2023]
    Keywords : The Last of Us; fandom; online fan community; Reddit; netnography; communication; community building;

    Abstract : This thesis examines the online fan community of the HBO series The Last of Us on the social media platform Reddit. Within this study, the fans’ communication practices on the subreddit r/ThelastofusHBOseries are researched and analyzed from a community-building perspective. The subreddit was observed employing a netnographic approach. READ MORE

  2. 2. The Mirror in the Artwork : A Semiotic Psychoanalysis of Season Two of The White Lotus

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Anne Wright; [2023]
    Keywords : psychoanalysis; mise en scèn; Lacanian Mirror Theory; The White Lotus; surveillance; Renaissance art; cultural capital; Bordieu; semiotics in film; Monaco; montage theory; Kuleshov effect; Christian Metz;

    Abstract : This text uses a semiotic psychoanalytical framework to analyze season two of The White Lotus. This text examines the significance of the artwork of the show and applies Lacan’s mirror theory to the series’ artwork and the character Ethan. READ MORE

  3. 3. Media Representations of Doping in Sports : An Analysis of How Media Frames Men and Women in Doping Scandals

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Carolina Guglielmetti; [2023]
    Keywords : doping; framing; media representation; Lance Armstrong; Marion Jones; performance-enhancing drugs;

    Abstract : In this thesis we delve into the profile doping scandals involving Marion Jones and Lance Armstrong. Our aim is to analyze how the online news media portray doping allegations in sports specifically on these two athletes. READ MORE

  4. 4. Potential Futures of Social Media : A Speculative Design Approach to Instagram

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Viggo Hasselquist; [2023]
    Keywords : Interaction design; Speculative design; Social media; Instagram; User experience; User habits;

    Abstract : Instagram has around two billion registered users at the time of writing. This puts a lot of responsibility on interaction designers as they implement changes to the user experience. READ MORE

  5. 5. “So many people in Uppsala use Facebook, and I also use it now.” : A qualitative study of female Ukrainian refugees’ media utilization, and social media as an asset for their integration in Uppsala.

    University essay from Malmö universitet/Institutionen för konst, kultur och kommunikation (K3)

    Author : Charlotta Naesenius; [2023]
    Keywords : Ukrainian refugees; integration; media utilization; Uses and Gratification; social media;

    Abstract : In our digital society, media platforms have become an essential tool for refugees as they flee their home and arrive in new countries. The ongoing war in Ukraine has forced millions of civilians to seek protection and to negotiate and rebuild their lives in unfamiliar cities. READ MORE