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Found 2 essays matching the above criteria.

  1. 1. The milk industry: No longer acash cow? : ”How a cause related marketing approach could help raiseawareness regarding the domestic agricultural situation in Sweden”

    University essay from Stockholms universitet/Företagsekonomiska institutionen

    Author : Jonas P. Lagerstedt; Karl-Johan O. Hermansson; Martin G. Carls; [2013]
    Keywords : Cause related marketing; domestic fair trade; consumer behavior; agriculture; dairy; milk; price-premium; Sweden;

    Abstract : The purpose of this thesis was to examine the potential effects of a cause related marketing approach inthe Swedish agricultural industry. This was done by analyzing the market potential and how an industry,through a marketing perspective, can help rejuvenate a troublesome sector, more specifically thedomestic milk sector. READ MORE

  3. 2. Intellectual Capital Reporting in Health Care Centers- the Development of a Prototype

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Karl Hermansson; Niklas Holberg; Andreas Ringquist; [2004]
    Keywords : Intellectual Capital; Intellectual Capital Reporting; Intellectual Capital measuring; Health Care Centers; Management of enterprises; Företagsledning; management; Business and Economics;

    Abstract : Problem discussion: What aspects of Intellectual Capital in health care centers are relevant to report? In what way are the difference aspects of Intellectual Capital best measured? How can anchoring and performance of an Intellectual Capital reporting in health care centers be facilitated? Purpose: The purpose of this thesis is to develop a prototype for Intellectual Capital reporting in health care centers. This will be achieved by utilizing Intellectual Capital reporting theories and studying two health care centers. READ MORE