Essays about: "LOYALTY THEORy"
Showing result 6 - 10 of 109 essays containing the words LOYALTY THEORy.
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6. Loyalty Program Termination Recovery - A quantitative study on the efficacy of compensation and explanation recovery efforts in mitigating negative reactions following a loyalty program termination
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : Loyalty program (LP) practitioners increasingly face the necessity to terminate their LP considering the disadvantages to LP management, the fact that LPs continually fail to be of value to many members and the growing shift towards subscription-based loyalty models. Aware that terminations lead to negative customer reactions, managers will inevitably wonder how to mitigate such reactions so as to retain customers and diminish negative backlash. READ MORE
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7. Negotiating Unwanted Outsider Status- A study of Gang Subculture among Rohingya Refugees in Bangladesh
University essay from Lunds universitet/Sociologi; Lunds universitet/Sociologiska institutionenAbstract : The emergence of the refugee gang subculture has changed its focus from being a regional to a worldwide problem, drawing on the findings of previous studies. Many past studies suggest that the massive influx of Rohingya refugees from Myanmar has not only amplified existing socioeconomic challenges but has also fueled concerns within the host population in Bangladesh regarding organized gang violence. READ MORE
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8. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling
University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledningAbstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE
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9. Genuine or misleading? An exploration of Gen Z consumer perceptions of inauthentic brand heritage in fashion branding
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Thesis purpose: The purpose of the research is to contribute to existing research and theory by providing insights into how Gen Z consumers perceive inauthentic brand heritage in fashion branding. It also aims to understand how these perceptions differ between fast fashion and luxury fashion and how they contribute to consumer attitudes towards brands. READ MORE
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10. Fan Community Activities That May Destroy Value
University essay from Lunds universitet/Företagsekonomiska institutionenAbstract : Course: BUSN39 Degree Project in Global Marketing - Master Level Keywords: Brand Community, Branding, Brand Loyalty, Value Destruction, Fandom, Music Artists, EXO Purpose: The purpose of this study is to research brand communities and understand if certain brand community activities may contribute towards the destruction of value of the brand. Specifically, this thesis will focus on music artist brands, their fandom communities and how the fan activities and discourse may be destructive in nature for the value of the music artist’s brand. READ MORE
