Essays about: "LOYALTY THEORy"

Showing result 16 - 20 of 109 essays containing the words LOYALTY THEORy.

  1. 16. DEVELOPMENT OF IMMERSIVE EXPERIENCE FOR THE RECONSTRUCTION OF A VINTAGE CINEMA THEATRE - Explore techniques of game design and immersive technology to recreate the experience of exploring the Flamman cinema building

    University essay from Göteborgs universitet/Institutionen för data- och informationsteknik

    Author : PETRA BÉCZI; [2021-11-03]
    Keywords : virtual reality; Oculus Quest 2; preserving cultural heritage; Blender; Unity game engine; game design and development; haptics; immersive simulation; motion sickness; technological affordances; computer graphics; performance optimization; play testing and observation; interview; thematic analysis;

    Abstract : Virtual reality (VR) made cinema applications today can be considered as simple media players that are often set in a fictions environment without the privilege of explorability given to the user - who from the start remains seated in the virtual world. That is due to the definition of user control which is restrained to the extent that the controllers are moderated to the definition of interaction with graphical user interfaces such as media player buttons. READ MORE

  3. 17. Significance of eWOM in the road of customer journey : Acceptance Of Ewom Towards Cross-Cultural Boundaries.

    University essay from Umeå universitet/Företagsekonomi

    Author : Rahat Israque Fahim; Shakhawat Rafi; [2021]
    Keywords : ;

    Abstract : The digital era began a few years ago and day by day the dominance of the digital era is easily captivating all aspects of life. The business world is not out of that and for that reason, eWOM has born as a completely customer dominant platform. READ MORE

  4. 18. Beauty and the Brand: A Study About Relationships Between Consumers and Cosmetic Brands

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Aurora Fagerhus; Isa Melker; [2021]
    Keywords : cosmetics; cosmetic brands; consumer-brand relationships; brand loyalty; Business and Economics;

    Abstract : Background: In today’s consumption society, there is an endless amount of cosmetic brands to choose from. Moreover, the global consumption of cosmetics continues to increase, both among male and female consumers, and new cosmetic brands are constantly entering the marketplace. READ MORE

  5. 19. The Effects of Online and Offline Customer Experiences on Customer Loyalty in Chinese Fresh E-commerce

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Zhiqiu Ye; Xinyi Chen; [2020]
    Keywords : Fresh e-commerce; Online customer experiences; Offline customer experiences; Customer loyalty; China;

    Abstract : With the gradual upgrade of fresh food consumption in China, the integration of online platforms and retail entities has brought more convenient and diverse fresh food consumption experiences to customers. This thesis is to explore how the customers loyalty in Chinese fresh e-commerce are affected by online and offline customer experience. READ MORE

  6. 20. Mastering the Process of Change

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Emilia Marzouk; Sofia Petersson; [2020]
    Keywords : Loyalty Program; Customer Loyalty; Customer Expectation; Expectation Management; Customer Engagement; Business and Economics;

    Abstract : Thesis Purpose: The purpose of this study is to increase the knowledge and understanding surrounding changes in loyalty programs. The aim is to further examine how a change in loyalty programs affects customer expectations and loyalty. READ MORE