Essays about: "iGaming"

Found 4 essays containing the word iGaming.

  1. 1. The name of the game - A qualitative study on what influences how Swedish iGaming operators manage the balance between customer retention and responsible gambling

    University essay from Handelshögskolan i Stockholm/Institutionen för företagande och ledning

    Author : Per Fröderberg; Philip Rask; [2023]
    Keywords : CSR; Customer retention; Stigmatized industries; iGaming; Responsible gambling;

    Abstract : In industries where homogeneity of products and services prevails, the objective of retaining customers becomes tangible. Due to the potential adverse effects of business operations on both society and individuals, the significance of Corporate Social Responsibility (CSR) has become evident. READ MORE

  3. 2. APPLYING GAMIFICATION ELEMENTS TO AN ONLINE CASINO PLATFORM

    University essay from KTH/Skolan för elektroteknik och datavetenskap (EECS)

    Author : Pavlos Karageorgiadis; [2022]
    Keywords : Gamification; iGaming; online casino; Social Network; Octalysis Framework; Gamification; iGaming; online kasinon; Sociala Nätverk; Octalysis Framework;

    Abstract : Gamification is one of the most effective ways of creating and keeping high engagement among people. It is a deep exploration into what makes a game fun and how to apply those fun and engaging elements in real-life productive activities. READ MORE

  4. 3. Predicting Customer Churn Rate in the iGaming Industry using Supervised Machine Learning

    University essay from KTH/Matematisk statistik

    Author : Lovisa Grönros; Ida Janér; [2018]
    Keywords : ;

    Abstract : Mr Green is one of the leading online game providers in the European market. Their mission is to o˙er entertainment and a superior user experience to their customers. READ MORE

  5. 4. Retain your gamblers : A study of behavioural loyalty in a market with low switching costs

    University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik och samhälle

    Author : Oliver Fjätström Zetterberg; Julia Schelin; [2017]
    Keywords : Loyalty program; Switching costs; Online casino; Video slots; Churn rate;

    Abstract : The iGaming industry has exploded the last decade. With more competitors on the market with low switching costs, retention of players is an issue not yet resolved. Attracting players through offers has made the iGaming industry less lucrative due to its high competition, where a “bonus war” has taken over. READ MORE