Essays about: "LOYALTY THEORy"

Showing result 21 - 25 of 109 essays containing the words LOYALTY THEORy.

  1. 21. The impact of a pandemic on brand preference in purchasing decisions of food and hygiene products: a COVID-19 perspective

    University essay from Högskolan Kristianstad/Fakulteten för ekonomi

    Author : Armin Sohani; Tarek Fahmy; [2020]
    Keywords : Brand preference; consumer behaviour; buying behaviour; COVID-19 pandemic; Sweden; branding; price; quality; risk; loyalty; food; hygiene products;

    Abstract : The uncontrolled spread of COVID-19 pandemic has surpassed all the expectations. Nations closed their boarders; the economy is going into recession and the whole world is suffering from the emerged pandemic. READ MORE

  3. 22. Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden

    University essay from Högskolan i Gävle/Avdelningen för ekonomi

    Author : Khalida Akter; [2020]
    Keywords : Green marketing; consumer trust; green trust; Eco-branding; Green marketing strategy and consumer purchase intention;

    Abstract : Title: “Factors affecting consumers green purchase intention towards ecological products: ICA supermarket in Sweden”. Level: Master degree thesis in Business AdministrationAuthor: Khalida Akter Supervisor: Zahra AhmadiExaminer: Maria Fregidou-Malama Aim: The aim of this study is to investigate how consumer trust, eco-branding and green marketing strategy influence consumer purchase intention towards ecological products. READ MORE

  4. 23. The Military Profession in Times of Change : Understanding the Capacities for Handling Military Change among Swedish Officers

    University essay from Försvarshögskolan

    Author : Linnea Lönnberg; [2020]
    Keywords : military profession; military professionalism; military mindset; military change; Swedish Armed Forces;

    Abstract : With the aim to situate the study of military professionalism and its relationship to change firmly in an empirical analysis, this thesis uses the method of grounded theory to study the elements of military professional mindset that impacts on the professional capacity to understand and handle military change. Theoretically the study situates itself in both the study of military professionalism and the study of military change, and challenges previous literature by stating that there are elements of the military profession that makes it adaptable to change. READ MORE

  5. 24. The Role of Consumer’s Self-Identity on Pro-Environmental Behavioral- and Loyalty Intentions

    University essay from Lunds universitet/Företagsekonomiska institutionen

    Author : Buster Chuck Allan Grunau; Milou Cornelia Henrica Klijn; [2020]
    Keywords : Pro-Environmental Self-identity; Conspicuous Sustainability; Self-Congruence; Self-Brand Connection; Shopping Malls; Social Sciences;

    Abstract : Thesis Purpose: We aim to enhance the understanding of why Swedish consumers perform pro-environmental behaviors and how this can be influenced by managers and marketers in the shopping mall environment, making the mall more attractive and shoppers more loyal. Theoretical Perspective: We take on a sociological perspective by researching constructs based on identity theory, conspicuous consumption, and the theory of self-congruity. READ MORE

  6. 25. Keeping SaaS business clients loyal : An exploratory multi-case study on how to design loyalty initiatives

    University essay from Jönköping University/IHH, Företagsekonomi

    Author : Lena Katharina Kaiser; Anna Federika Würthner; [2020]
    Keywords : Customer Loyalty; Software-as-a-Service; Business-to-Business; Loyalty Initiatives; Loyalty Actions;

    Abstract : Business-to-business customer loyalty management is an essential and long-standing theme in business research and practice. Loyal clients are of great importance within Software-as-a-Service (SaaS), as the business model relies strongly on long-term business relationships, e.g. due to subscription models. READ MORE