Essays about: "Loyalty programms"

Found 1 essay containing the words Loyalty programms.

  1. 1. Can club cards create customer commitment?

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Anna Hägglind; Martin Hertzman; [2012-06-18]
    Keywords : Loyalty; Customer loyalty; Loyalty programms; Norway; Sweden; Customer relationship management; Switching cost; Customer club card; Grocery market;

    Abstract : .... READ MORE