Essays about: "Luxury China"

Showing result 11 - 15 of 19 essays containing the words Luxury China.

1. 11. Luxury Market : a study of purchasing intentions for luxury goods in China

   University essay from Högskolan Kristianstad/Sektionen för hälsa och samhälle

   Author : Linyang Ding; Fengqi Hu; Min Pang; [2013]
   Keywords : purchasing intentions; luxury goods; culture; economy; lifestyle; generations; China;

   Abstract : Purpose/aim Culture, lifestyle and economy are the three factors that influence the purchasing intentions for luxury goods. The aim of our dissertation is investigating if the importance of the factors will be changed or not, with the changing generations in China. READ MORE

3. 12. Luxury Consumer Behaviour -A Comparative Case Study of Emerging Luxury Markets in China and Finland

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Suvi Lukkarinen; Wei Xing; [2012]
   Keywords : uxury consumer behaviour; China; Finland; comparative study;

   Abstract : The study on luxury consumers is always connected to their drives behind consumption. Why people buy luxury products is an interesting question. This thesis investigates influencing forces behind luxury consumer behavior, in a comparative case study on Chinese and Finnish consumers. READ MORE

4. 13. Understanding China's love for luxury.An analysis of luxury consumption in China

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Ewelina Krawczyk; [2012]
   Keywords : modernization; luxury consumption; chinese cultural values; westernization;

   Abstract : The main assumption of this thesis is existence of traditional and modern values in the Chinese society. The author of this paper believes that this characteristic differentiates that market from other luxury markets and drives the way luxury is consumed. READ MORE

5. 14. The Future is Female : A Study of Young Chinese Women's Behavior towards Luxury goods

   University essay from Högskolan i Borås/Institutionen Textilhögskolan

   Author : Joanna Holm; Sofia Green; [2012]
   Keywords : luxury; consumer behavior; young chinese women;

   Abstract : Purpose: The purpose with this paper is to improve the understanding for companies on what influences female Chinese consumers in the age 20-25 year old to buy luxury goods. Research question: What behaviors do 20-25 year old Chinese women consumers have in relationship to luxury goods? Method: The study is mainly consisting of a quantitative web-survey that consists of 100 respondents. READ MORE

6. 15. Luxury Sector in China : Behaviours toward French Luxury Brands

   University essay from Högskolan i Halmstad/Sektionen för ekonomi och teknik (SET)

   Author : Stéphanie Thomas; Valentin Alexandre; [2012]
   Keywords : China; French; luxury; LVMH; cultural dimensions; individualism; collectivism; Confucianism; social classes; inequalities; social marker; country-of-origin effect; stereotypes;

   Abstract : Purpose: How Chinese people behave toward French Luxury Brands? Method: This paper is built on a deductive approach following three main hypotheses. Secondary datawere retrieved from books, studies and articles found in Halmstad library and several databases. READ MORE