Essays about: "Luxury China"

Showing result 6 - 10 of 19 essays containing the words Luxury China.

  1. 6. Internationalization and customer satisfaction : A case study of a luxury knowledge-intensive soft service firm

    University essay from Mälardalens högskola/Industriell ekonomi och organisation

    Author : Samantha Shepherd; Alexander Björk; [2019]
    Keywords : ;

    Abstract : Purpose: The purpose of this study is to investigate if a luxury knowledge-intensive soft service firm can use an existing internationalization model for a future internationalization process. The aim is furthermore to investigate how the main driving forces contribute to customers’ overall satisfaction level in luxury knowledge-intensive soft service firms and how management in a structured manner can work towards establishing a set of standardized procedures for a future internationalization process. READ MORE

  3. 7. To Buy or Not to Buy? : A Study on the Price Discount on Luxury Goods, Chinese Consumers’ Luxury Perception, and Purchasing Behavior

    University essay from Uppsala universitet/Företagsekonomiska institutionen

    Author : Yang Lu; Yue Yuan; [2018]
    Keywords : Luxury; Consumer Perception; Luxury Value; Willingness to buy; China; Price Reduction;

    Abstract : As the Chinese luxury market has become one of the biggest in the world, this thesis seeks to investigate the relationship between the luxury perception of Chinese consumers and their willingness to buy under the price reduction. Drawing from Wiedmann’s concepts of luxury values, we propose a framework to measure the luxury value perception of Chinese consumers through the functional, individual, and social dimensions. READ MORE

  4. 8. The Establishment of Macrobenthic Faunal Communities in Planted Mangroves of Increasing Age

    University essay from Lunds universitet/Avdelningen för Teknisk vattenresurslära

    Author : Simon Jacobsen Ellerstrand; [2017]
    Keywords : Benthos; Shannon-diversity; forestation; biodiversity; ecosystem engineers; development issues; Biology and Life Sciences;

    Abstract : The mangrove ecosystem is a tropical coastal community inhabited by organisms adapted to the stressful environment of the tidal zone. Mangrove ecosystems has in recent years been noted for the important ecosystem services they offer. READ MORE

  5. 9. Henry Poole & Co. : How a 200-year old bespoke tailor have managed to stay modern.

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Ludvig Sandell; [2017]
    Keywords : bespoke tailoring; Savile Row; menswear; classical menswear; brand modernisation; brand development; family brand; heritage brand; step down line extensions; family business;

    Abstract : Background: During the last decade or so the century old bespoke tailors on Savile Row have become the epitome of luxury brands as far as menswear is concerned. At the same time, the different establishments on Savile Row have started to modernise themselves through various means to better fit into today’s fast paced retail-market. READ MORE

  6. 10. Chinese Luxury Consumers: A new rising purchasing power ——“Chinese Dama”

    University essay from Högskolan i Borås/Akademin för textil, teknik och ekonomi

    Author : Dawei Guo; Zhikun Liu; [2016]
    Keywords : Fashion luxuries; Chinese Dama; Attitudes; Motivation.;

    Abstract : Luxury consumption is more and more common in China with the rapid economic development today. Chinese consumers are becoming a main purchasing power of the fashion luxury brands.Chinese women accounted for 45 percent of Chinese luxury goods consumption at the end of 2012. READ MORE