Essays about: "Luxury China"

Showing result 16 - 19 of 19 essays containing the words Luxury China.

  1. 16. Luxury brand’s expansion in China - Opportunities and possible strategies

    University essay from Göteborgs universitet/Företagsekonomiska institutionen

    Author : Xi-Er Dang; Jessica Wan; [2011-08-29]
    Keywords : Luxury industry; Luxury brands; China; Burberry;

    Abstract : Since the economic reform of China in 1978, the country has been under a process of industrialization and modernization. The average household income has risen, where the proportion of middle-class households, earning more than RMB 3 500 per month, has increased. READ MORE

  3. 17. Property Tax Reform in China : Optional property tax proposals and the effects on residence price

    University essay from KTH/Bygg- och fastighetsekonomi

    Author : Yiyi Xu; [2011]
    Keywords : Property tax reform; China; proposal; residence prices;

    Abstract : This paper gives some theoretical instructions of China’s property tax reform which include the reform of land lease system, the design of tax base, tax rates and tax relief, and also provides some interesting property tax proposals for Shanghai and estimates the effects of property tax reform on residence price.This paper selects a case study of Shanghai which can provide useful methods or findings to other cases characterized by similar traits and situations. READ MORE

  4. 18. Emerging Luxury : - An Explorative Study of the Major Current Challenges Facing International Luxury Fashion Companies in China

    University essay from Företagsekonomiska institutionen

    Author : Linus Holmsäter; [2009]
    Keywords : Fashion; Luxury; Luxury Fashion Brands Companies; Emerging Markets; Strategy; China; Challenges;

    Abstract : Recent years have seen a significant increase in growth of the Asian luxury market, of which China has clearly come to make up the new major market. As the strategic considerations for international companies differ between countries, an individual approach needs to be adopted to customize operations. READ MORE

  5. 19. The little emperor : An exploratory study on consumer behaviour re-garding luxury goods in China

    University essay from IHH, Företagsekonomi

    Author : Elena Shin; Maud Bouxirot; [2005]
    Keywords : Marketing; consumer behaviour; luxury market in China;

    Abstract : The purpose of this thesis is to investigate the behaviour of young Chinese girls toward luxury goods and to provide suggestions for the marketer when marketing products on the Chinese market. The goal of this study was to see the differences in behaviour between the area of Hong Kong, Taiwan and China (Mainland), but also to identify toward which categories of luxury goods (perfume, leather goods, clothing) people were more favourable. READ MORE