Advanced search

Found 1 essay matching the above criteria.

1. 1. Increasing Online Hotel Bookings with the Application of Promotional Cues : A Scenario-Based Experimental Study

   University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)

   Author : Magdalena Nake; [2020]
   Keywords : Online Hotel Booking; Online Travel Agency; Promotional Cues; Booking Intention; Perceived Scarcity; Perceived Popularity;

   Abstract : Background: Promotional cues are commonly applied on online travel agency websites. The most common cues were identified to be scarcity, popularity and pricing, which are said to increase consumers’ perception of scarcity, popularity and price and following enhance consumers’ booking intention. READ MORE