Essays about: "Booking Intention"
Found 4 essays containing the words Booking Intention.
-
1. Understand me, do you? : An experiment exploring the natural language understanding of two open source chatbots
University essay from Blekinge Tekniska Högskola/Institutionen för programvaruteknikAbstract : What do you think of when you hear the word chatbot? A helpful assistant when booking flight tickets? Maybe a frustrating encounter with a company’s customer support, or smart technologies that will eventually take over your job? The field of chatbots is under constant development and bots are more and more taking a place in our everyday life, but how well do they really understand us humans? The objective of this thesis is to investigate how capable two open source chatbots are in understanding human language when given input containing spelling errors, synonyms or faulty syntax. The study will further investigate if the bots get better at identifying what the user’s intention is when supplied with more training data to base their analysis on. READ MORE
-
2. The impact of trust in eWOM through dimensions of source credibility towards purchase intention of a hotel stay
University essay from Luleå tekniska universitet/Institutionen för ekonomi, teknik, konst och samhälleAbstract : The purpose of this study was to investigate how trust was built from three dimensions of source credibility in an electronic word of mouth space towards purchase intentions of a hotel stay. The chosen dimensions of Source Credibility that were investigated in the study was: Homophily, Expertise and Trustworthiness. READ MORE
-
3. Increasing Online Hotel Bookings with the Application of Promotional Cues : A Scenario-Based Experimental Study
University essay from Linnéuniversitetet/Institutionen för marknadsföring (MF)Abstract : Background: Promotional cues are commonly applied on online travel agency websites. The most common cues were identified to be scarcity, popularity and pricing, which are said to increase consumers’ perception of scarcity, popularity and price and following enhance consumers’ booking intention. READ MORE
-
4. The effects of self-identity and personal norms on prospectivetourists’ pro-environmental behaviour: The relevance of Eco-labels in online accommodation booking
University essay from Linnéuniversitetet/Institutionen för organisation och entreprenörskap (OE)Abstract : As environmental quality strongly depends on human behaviour patterns, more attentions have been paid to understand and promote pro-environmental behaviour in the tourism sector with sustainable development. This thesis focuses on online Eco-label accommodation booking as a tourist pro-environmental behavior to study the effects of environmental self-identity and personal norms on prospective tourists’ pro-environmental behaviour. READ MORE
