Advanced search

Found 4 essays matching the above criteria.

  1. 1. We Would Love to Meet You! : A study about the impact of event marketing on customer-brand relationships

    University essay from Mälardalens högskola/Akademin för ekonomi, samhälle och teknik

    Author : Nikki Wanderoy Göransson; Maria E Kibtia; [2018]
    Keywords : Relationship marketing; event marketing; customers; brands; customer-brand relationships; events; emotional; affective; cognitive; Relationsmarknadsföring; eventmarknadsföring; kunder; varumärke; varumärke-kund relationer; event; affektiv; kognitiv;

    Abstract : Research questions: How can event marketing be studied as a part of relationship marketing?How can event marketing be used to strengthen customer-brand relationships? Purpose: The purpose of this thesis is to study event marketing as a part of relationship marketing, by analysing the elements of trust, commitment, brand involvement, brand emotions, brand attitudes and customer value. Method: This research was conducted using a quantitative research method, where the primary data was collected via an online-survey distributed to visitors at Chokladgästabudet at Waxholms Hotel and GastroNord, two food-related events. READ MORE

  3. 2. Non-Religious Young Individuals’ Place Attachment to Religious Space : A Case Study of Maria Magdalena Church

    University essay from Stockholms universitet/Kulturgeografiska institutionen

    Author : Per Göransson; [2018]
    Keywords : sacred space; place attachment; memories; non-religious; secular Christianity;

    Abstract : Sweden has a long history of Lutheran Christian influences, manifested spatially by the presence of churches in the build environment. In contrast, Sweden is also described as one of the world’s most secular countries. These secular individual’s experience of these churches is not well explored in geography of religion. READ MORE

  4. 3. The export process in food processing SMEs : a case study of Swedish food export

    University essay from SLU/Dept. of Economics

    Author : Catharina Eke-Göransson; Maria Lennartsson; [2015]
    Keywords : export marketing strategies; entrepreneurship; food export; Network; SMEs; intermediary organizations;

    Abstract : Food export have gained increased importance for Swedish economical growth, LRF, Business Sweden and the Swedish Government highlight increased export of agricultural- and food stuffs. Through different concepts such as “Try Swedish” and “Sweden-the culinary nation” these agencies created incentives to benefit export of processed food, mainly from SMEs, where food products produced in SMEs often are unique, specialized and locally produced. READ MORE

  5. 4. Being a Swedish Expatriate in Spain : A Study of Cultural Collisions

    University essay from Företagsekonomi

    Author : Maria Göransson; Aida Bijedic; [2010]
    Keywords : Expatriate; culture; Spain; Sweden; cultural competence; cultural differences; culture shock;

    Abstract : Background Expatriate failure can be a devastating consequence for both an enterprise and the expatriate himself. An expatriate is a person who resides outside his native country for working purposes. Moving to a foreign country implies many challenges and problems. One of the challenges is the new culture. READ MORE